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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters EU court adviser backs Google on Net ads Tue Sep 22, 2009 7:17am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] LUXEMBOURG (Reuters) - An adviser to the European Union's top court backed Google in a row with luxury goods maker LVMH over Internet advertising, saying the Web search firm had not infringed trade mark rights. The case centers on whether Google has the right to sell brand names for Internet search advertising -- a money-spinner for the group. Companies such as shoe stores, for example, pay Google so their name appears alongside Internet search results for a brand of designer shoes they sell. LVMH's Louis Vuitton fashion brand and others have been fighting such advertising after makers of imitation products piggybacked on those brands in online searches to attract customers. But the European Court of Justice said on Tuesday that Advocate General Poiares Maduro "considers that Google has not infringed trade mark rights by allowing advertisers to buy keywords corresponding to registered trade marks." The French courts last year referred the case to the EU tribunal, seeking guidance on whether Google's use of keywords contravened companies' rights under EU trade mark laws. Maduro said in his opinion the use of the trade marks was limited to the selection of keywords, which concerned only Google and the advertisers. "When selecting keywords, there is thus no product or service sold to the general public. Such a use cannot therefore be considered as being a use made in relation to goods or services covered by the trade marks," he said. He added that Internet users' access to information concerning a trade mark should not be limited by its owner. Google may be liable if it features content that involves trade mark infringement, the adviser said. But trade mark owners would have to point to specific instances "giving rise to Google's liability in the context of illegal damage to their trade marks," the court statement said. Google said it was awaiting the decision of the court, reiterating that selecting a keyword to trigger the display of an ad did not amount to trade mark infringement. The Luxembourg-based court follows the opinion of its advocates general in a majority of cases. The judges are beginning their deliberations in this case and will give judgment at a later date, the court statement said. © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: American's Bosnia wine investment a leap of faith Also On Reuters With a fresh focus on design, laptops come of age Let pandas die out, says naturalist Blog: How green are U.S. companies? More Technology News With a fresh focus on design, laptops come of age Proposed FCC Web rule change draws wireless ire Dell to buy Perot Systems for $3.9 billion Starbucks, Dell to aid online effort to save rainforest Nortel to sell carrier network assets in auction More Technology News... More News Paris court orders eBay to pay 80,000 euros: LVMH Friday, 18 Sep 2009 08:44pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video U.S. charges Obama fund-raiser in $290 million fraud U.S. to push for new economic world order at G20 | Video CBS fails to end Rather suit; Redstone may testify Sun Micro losing $100 million a month, Ellison says "Option" mortgages to explode, officials warn Kremlin says Israel promised not to strike Iran UPDATE 3-CBS fails to end Rather suit; Redstone may testify Ahmadinejad warns against any attack on Iran Graying Britain looks to assisted suicide reform | Video UPDATE 1-Credit Suisse says take profits from Dell; add HP Most Popular Articles RSS Feed Video Future nears with bionic lens Obama appears on Letterman Obama deadpans on Letterman Balancing act for US at G20 Right-to-die man passes away More troops or "failure"? 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