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Full Article Google gets U.S., EU nod to buy Motorola Apple's low returns on cash Race is on to find life under Antarctic ice sheet Plenty find love online, where lies abound: study Follow Reuters Facebook Twitter RSS YouTube Read Russia faced major nuclear disaster in 2011-report 1:09pm EST U.S. carrier crosses Hormuz amid rising Gulf tensions 2:45pm EST Occupy protesters sue New York City over pepper spray incident 13 Feb 2012 Private funeral planned for Whitney Houston 3:43pm EST Britain frees radical cleric Abu Qatada 13 Feb 2012 Discussed 240 It’s bailout or chaos, PM Papademos tells Greece 234 Obama proposes $800 million in aid for ”Arab Spring” 174 House Speaker Boehner vows to stop Obama contraceptive rule Watched Huge baby shocks parents Tue, Feb 7 2012 Humanoid robot makes storefront debut in Valentine's experiment Fri, Feb 10 2012 Houston heads home Mon, Feb 13 2012 Amazon's Quidsi mulls more stores, starts Casa.com Tweet Share this Email Print Related News Amazon keeps spending to grow, slashing profits Tue, Jan 31 2012 Penney overhauls pricing, stores in major makeover Wed, Jan 25 2012 Exclusive: Office Depot tests PayPal's new point-of-sale system Sat, Jan 21 2012 Analysis & Opinion What’s bad for publishers is great for readers Related Topics Tech » Small Business » By Alistair Barr and Jessica Wohl SAN FRANCISCO | Tue Feb 14, 2012 12:33pm EST SAN FRANCISCO (Reuters) - Amazon.com Inc unit Quidsi may open more physical stores because sales sometimes benefit from hands-on interaction by customers, according to Vinit Bharara, co-founder and chief operating officer of Quidsi. Quidsi is launching a new online home goods business called Casa.com this week that will carry more than 35,000 products including bedding, towels, storage, dinnerware, and cookware. That adds to existing Quidsi websites such as Diapers.com, Soap.com, BeautyBar.com, Wag.com and YoYo.com. Amazon has succeeded partly by avoiding the cost of operating brick and mortar stores and Quidsi is almost exclusively online. However, Quidsi's BeautyBar cosmetics business opened a physical store last year at a shopping mall in Manhasset, New York. Bharara said the company also ran a baby products store when it used to be based in Montclair, New Jersey. "Where we think customers want more of an experience of touching and feeling the product, like in beauty, it might make sense," Bharara told Reuters in an interview. "It might make sense in some of these other websites that we launch in the future." Recent Quidsi job postings online suggest the company is planning a sporting goods business. Bharara declined to comment on plans for future category expansion. Quidsi's BeautyBar store in Manhasset had a strong holiday season, Bharara said, while declining to disclose financial details. "We're excited by the results so far," he added. "These things, if you do it right, and generate the right customer demand they're not done as loss leaders or anything like that. The financials make sense." Many of the home goods that Casa.com will feature mimic items on Amazon's main site. For Bharara, who himself sometimes shops on Amazon.com and sometimes visits more specialized sites, that is not a concern. "Different people shop in different ways," he said. "There are occasions when folks are going to want a more specialized shopping experience." Shoppers can add items from the various Quidsi sites into one shopping cart. Buying from more than one site at a time lowers the minimum order for free shipping to $39 from $49. At Amazon, most orders qualify for free shipping with a $25 purchase. (Reporting By Alistair Barr in San Francisco and Jessica Wohl in Chicago) Tech Small Business Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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