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Video Phones power Samsung to record profits World's first chimeric monkeys are born Anti-malaria drug produced from tobacco plants Follow Reuters Facebook Twitter RSS YouTube Read Job growth quickens; unemployment near 3-year low | 2:27pm EST Fidel Castro says world marching into abyss with shale gas 9:14am EST Iran plans more war games in strait as sanctions bite | 3:42pm EST Study shows memory loss can start as early as 45 12:18pm EST Special report: Romney's steel skeleton in the Bain closet 2:26pm EST Discussed 148 Obama to help unveil ”realistic” military plan 131 Iran threatens action if U.S. carrier returns: IRNA 81 With 48 hours left, Romney eyes Iowa breakthrough Watched World's first chimeric monkeys are born Thu, Jan 5 2012 iPhone look-alike flies off shelves in China Tue, Jan 3 2012 Anti-malaria drug produced from tobacco plants Wed, Jan 4 2012 Sony to name Hirai president this year: report Tweet Share this Email Print Related News Nikkei set to bounce on upbeat U.S. economic data Thu, Dec 29 2011 Sony to sell LCD venture stake to Samsung for $940 million Mon, Dec 26 2011 Analysis: Olympus ex-CEO looks to be losing boardroom bid Tue, Dec 20 2011 Olympus ex-president personally fired auditor: report Mon, Dec 12 2011 Analysis & Opinion M&A wrap: T-Mobile â€œcrying outâ€ for Sprint tie-up? RBS’s board lessons Related Topics Tech » Media » Japan » Kazuo Hirai, President and Group CEO of Sony Computer Entertainment, presents the new Sony S tablet (R) and the P tablet during a news conference at the IFA consumer electronics fair in Berlin August 31, 2011. Credit: Reuters/Tobias Schwarz By Liana B. Baker Fri Jan 6, 2012 1:39pm EST (Reuters) - Japan's Sony Corp will promote its consumer business chief Kazuo Hirai to the role of president as early as April, taking the title away from Howard Stringer, who is expected to remain chairman and CEO, the Nikkei newspaper reported Such a move would give Hirai, 51, who made his name in Sony's PlayStation video game division, more influence over the whole company and its wide range of technology and entertainment businesses, likely cementing expectations he would succeed the 69-year-old Stringer eventually. A Sony spokesman in the United States had no immediate comment on Friday. Last March, Sony signaled Hirai would be Stringer's successor by promoting him to be the head of consumer products and services, which makes up the bulk of Sony's $85 billion in annual sales, so the news report did not come as a surprise to analysts. "They've already signaled Kaz (Hirai) is the heir apparent so this is just more of a continuation of that. There's certainly a lot of challenges at Sony but the Street likes him," said Hudson Square analyst Dan Ernst. Once a symbol of Japan's high-tech might, Sony is now lagging Samsung Electronics Co, which is the top TV brand worldwide and it also surged past Apple Inc in smartphones in the third quarter. The maker of PlayStation game console, Bravia TVs and Vaio computers shocked investors last year by cutting its sales forecast and warning of a fourth-consecutive year of losses. Sony is hoping to turn around its money-losing TV division by March 2014. In late December, Sony agreed to sell its nearly 50 percent stake in an LCD joint venture with Samsung to the South Korean company for $940 million. Sony shares have dropped around 60 percent since Stringer became chairman in 2005, while Samsung shares have nearly doubled during the same period. Sony shares listed in the U.S. fell 1.2 percent to $17.49 while shares closed in Japan at 1,345 yen ($17.44) per share. ($1 = 77.1150 Japanese yen) (Additional reporting by Himank Sharma in Bangalore; editing by Andre Grenon) Tech Media Japan Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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