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Edition: U.S. Article Comments (0) Slideshow Editor's choice Debt talks begin critical phase Greece pledges no let-up on debt Microsoft Windows fizzles as PC fears loom Exclusive: Paulson says bets were too aggressive Apple's must-have accessories for China's fashionable UK lawmaker asks police to investigate Murdoch NFL team owners approve new deal with players Video: NASA's shuttle program; In 60 seconds MuniLand: Know your debt load Felix Salmon: Greece defaults Follow Reuters Facebook Twitter RSS YouTube Read New Mexico sheriff faces possible jail term over eBay sales 21 Jul 2011 Bomb rocks government offices in Oslo, two said dead | 11:50am EDT Explosion rocks central Oslo, Norway PM's office 9:47am EDT Customers angry, staff defiant at China's fake Apple Store 11:07am EDT Casey Anthony gets job offers, taxpayers get legal bill 21 Jul 2011 Discussed 198 Senate group offers $3.75 trillion deficit cuts 141 New plan offers hope for progress in debt talks 78 Debt showdown moving into crunch time Watched Korea's newest singing sensation Thu, Jul 21 2011 Pakistan Taliban releases video of mass execution Mon, Jul 18 2011 Frustration mounts in Chile over tsunami reconstruction Thu, Jul 21 2011 Apple's must-have accessories for China's fashionable yuppies Tweet Share this Email Print Related News China, U.S. play down tensions at Asian security summit 10:03am EDT Apple joins Hulu bid talks: report 8:18am EDT REFILE-China President Hu says stabilising prices still priority -Xinhua 4:21am EDT Solid Volvo Q2 report lifts shares 5 percent 4:09am EDT China hails Canada decision to extradite fugitive 4:05am EDT Analysis & Opinion Put a pause on China concept stocks Tech wrap: Amazon plans Android tablet Related Topics Technology » Lifestyle » Media » China » iPad » Steve Jobs » 1 of 3. Employees at a fake Apple store use an iPad tablet in Kunming, Yunnan province July 22, 2011. Credit: Reuters/Wong Campion By Ben Blanchard BEIJING | Fri Jul 22, 2011 8:54am EDT BEIJING (Reuters) - So strong is the appeal of the Apple brand in China, some Chinese are willing to sell a kidney to pay for its gadgets. Apple Inc's iPads, iPhones and iMacs have been a smash hit in China, especially with the affluent, and upwardly mobile, middle classes and fashion-conscious urban youth who are snapping up the slinky, easy-to-use goods with gusto. The apparently insatiable appetite for Apple goods in the world's second largest economy is good news for the Cupertino, California-based firm, which reported forecast-smashing results this week, helped by massive growth in Asia, and China in particular. It's also created a sizable market for knock-offs in the world's prime manufacturer of imitation goods, where pirates set up a fake Apple Store in the southwestern city of Kunming that is so good that even the employees believe it's the real deal. "Apple is a very well-known brand in China, and that's reason enough for some people to buy," said Xu Ziqing, a 23-year-old Beijing hotel receptionist. "Chinese people these days care very much about brands. They might not know whether the product is truly good or bad, but if it's a good brand, they will want it." Desperation to get hold of Apple computers can lead to extreme behavior. Last month, state media reported that a teen-ager from the poor inland province of Hunan had sold one of his kidneys to be able to afford an iPad 2. The tablet computer is also becoming the must-have accessory on Beijing's notoriously crowded, stifling subway, a transport network used mainly by middle-income white collar workers and eschewed by the wealthy. Apple executives have said they have just scratched the surface in China, and the company is in the process of opening more stores there. Apple's two Beijing stores -- in the shopping districts of Xidan and Sanlitun -- heave with people, even on weekdays, and on weekends, queues can stretch around the block. For many customers, Apple products are a tangible sign of belonging to a certain social strata. "All of my friends use Apples. I thought it was time we found out what the fuss was all about," said Annie Xue, browsing a 13,000 yuan ($2,015) 27-inch iMac with her husband at one of Apple's two bustling official retail stores in Beijing. "I've only used Windows before, and I am a little worried I won't be able to find my way around an Apple. But it seems so easy and intuitive," she added. At the company's official Beijing stores, Apple employees claim to have heard nothing of the fake shop in Kunming. "I can assure you that there are only four official Apple stores in China, and you're standing in one of them right now," said one employee at the crowded Sanlitun branch. Many Chinese are attracted to Apple goods precisely because they are made by a reputable foreign company, and are not tainted with the suspicion of shoddiness that comes with many local brands. The fact that Apple computers are all assembled in China doesn't seem to matter to many customers. Some could not believe that their country has anything to do with the gadgets they craved. "It's made in China? Really? I had no idea," said travel agent Xiao Wang, fiddling with a shop display iPad. "No Chinese company could make something as cool as this," she added, upon being assured it was actually designed in California. "It's money well spent." (Additional reporting by Beijing newsroom; Editing by Ken Wills and Miral Fahmy) Technology Lifestyle Media China iPad Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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