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Slideshow London Paralympics Highlights from the Opening Ceremony to the London 2012 Paralympic Games. Slideshow Rising star Efron sees film career at crossroads Tweet Share this Email Print Factbox Factbox: Ten films to watch for at Venice film festival Tue, Aug 28 2012 Related News Venice warms to a chilling portrait of a killer Thu, Aug 30 2012 Shia LaBeouf shifts movie gears, goes "Lawless" Thu, Aug 30 2012 Venice opens with 9/11 film, aims to build bridges Thu, Aug 30 2012 Religion, 9/11 grab spotlight as Venice film fest opens Wed, Aug 29 2012 Related Topics Entertainment » Fashion » Film » 1 of 9. U.S. actor Zac Efron signs autographs as he arrives on the red carpet for the world premiere of his movie ''At Any Price'' at the 69th Venice Film Festival in Venice August 31, 2012. Credit: Reuters/Max Rossi By Mike Collett-White VENICE | Fri Aug 31, 2012 2:31pm EDT VENICE (Reuters) - Zac Efron says his movie career is at a crossroads, and the former Disney teen idol is tempted more by less pay and hard graft than blockbusters and big bucks. The 24-year-old, who became a household name in "High School Musical", was in Venice on Friday for the world premiere of "At Any Price", set in the cut-throat world of agriculture in which he plays Dean and Dennis Quaid his father Henry. Efron's appearance on the Lido island across the water from the Canal City drew crowds of screaming girls begging for his autograph, and came a few months after he walked the red carpet in Cannes with another small-budget drama "The Paperboy". Directed by Ramin Bahrani, At Any Price blends family drama with a searing attack on big business and chasing profits whatever the cost, as farmers in Iowa cut corners and cook the books in order to fulfil the mantra "Expand or Die". "All I have, really, is the ability to look back at my elders and the people that I really respect in this industry, the actors that have been here before and really made an impact ... and I put myself in their shoes," Efron said. "I sort of stand here with, say, two roads in front of me," he told reporters after a press screening of the film and ahead of its red carpet premiere at a glitzy evening gala. "One (is) the easy path ... towards money and the other one being towards playing more interesting roles that I don't have all the answers to, or going with Ramin into the cornfields for a couple of weeks. "It seems like the choice that I respect more. I'm following my gut here and this is what I want to be doing, you know. I'm hungry for it." Efron is one of several rising Hollywood stars in Venice this year, along with Selena Gomez ("Spring Breakers") and Shia LaBeouf ("The Company You Keep"). Venice organizers are hoping that young blood will help compensate for the lack of A-listers appearing at the world's oldest film festival this year. For director Bahrani, At Any Price contains important themes of corporate greed and economic desperation that are being felt the world over. "I don't want to say what the moral of the film is. I don't know," he said. "I wanted to ask questions, like what happens when you value expansion more than your community, more than yourself? ... Where have we gone in a world (where) the people who profited the most have gotten away with it and are dancing on top of everybody else?" He likened Efron to more established actors like Johnny Depp, Tom Cruise and Paul Newman. While some critics may argue such comparisons are premature, early reviews of the film have singled out Quaid and Efron for their performances. "Continuing to distance himself from his origins as a pretty-boy teen idol, he (Efron) brings an intense, brooding stillness to the screen here, simmering with the frustrations of small-town entrapment," wrote the Hollywood Reporter's David Rooney. (Editing by Steve Addison) Entertainment Fashion Film Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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