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Slideshow NBC gets Twitter backlash over Olympics, but record TV audience Tweet Share this Email Print Related News Pool records fall as Phelps gets 17th medal Sun, Jul 29 2012 UPDATE 5-Olympics-Ticket backlash overshadows Games Sun, Jul 29 2012 CORRECTED-UPDATE 1-Olympics-Don't tweet if you want TV, London fans told Sun, Jul 29 2012 London Olympics opening watched by record 40.7 million Americans Sat, Jul 28 2012 Kazakh cyclist smashes British hopes on Day 1 Sat, Jul 28 2012 Related Topics Entertainment » Fashion » Sports » Television » Media » Spectators watch the men's kayak (K1) heat at Lee Valley White Water Centre at the London 2012 Olympic Games July 29, 2012. Credit: Reuters/Lucy Nicholson By Jill Serjeant LOS ANGELES | Sun Jul 29, 2012 6:34pm EDT LOS ANGELES (Reuters) - NBC on Sunday announced more record audiences for its prime-time TV coverage of the London Olympics, even as the Twitterverse erupted in complaints about the U.S. network's online streaming efforts and delays in broadcasting key competitions. Contributions to the Twitter hashtags #NBCfail and #NBCsucks surged on Sunday, with many posters complaining about the quality of NBCUniversal's online platform, which promised to show every sporting contest live for those unwilling to wait hours for the network's main primetime coverage of the day's events. "you suck! I can't stream anything because your website is broken. It even verified directtv account, just to tease me. #NBCFail" read a posting to #NBCfail on Sunday by Twitter user Beth Hodgson. Others complained about the plethora of ads interrupting NBC's coverage across multiple broadcast and cable outlets, and commentary by some of the NBC anchors. "Finally got @nbcolympics live stream working online only to find it full of ads & streaming issues," Cindy Gallop said on Twitter. NBC top sports executives were in London and could not be reached for comment on Sunday because of the time difference with the United States. But NBC Olympics producer Jim Bell took to Twitter to respond briefly to some of the gripes early on Sunday. "Coverage on both net & cables a mix of tape and live events. Yesterday nearly 40 hours of live Oly sports on television btw," Bell tweeted. TV AUDIENCE SOARS, BEATS ATLANTA, BEIJING GAMES Despite the grumbling, NBC said on Sunday that a record 28.7 million U.S. viewers watched its primetime coverage on Saturday's first day of competition, when popular swimmer Michael Phelps was shut out of the medals for the first time in years. NBC said Saturday's evening audience was 2 million more than watched the first day of competition during the Atlanta Olympics in 1996. An average 12.3 million U.S. viewers watched the Olympics on television on Saturday morning - a 56 percent increase over the Saturday daytime audience for Beijing in 2008, the network said. NBCUniversal, which is majority owned by cable operator Comcast Corp, paid $1.18 billion for the U.S. rights to broadcast the London Games, and has won $1 billion in advertising for its Olympic broadcasts over the next three weeks. It is planning an unprecedented 5,500 hours of cover across its cable and free-to-air outlets, and its NBCOlympics.com website - more than double the hours devoted to the Beijing Games. NBC drew a record 40.7 million U.S. television audience for Friday's opening ceremony from London, despite complaints that Americans had to wait for up to seven hours to watch the ceremony. Those wanting to watch online must have an account with a cable television or satellite provider, or download an app from NBC. According to the Nielsen company, about 90 percent of Americans subscribe to either cable or satellite services. Not everyone was unhappy with NBC's efforts however. "I'm watching tons of live events on NBC's Olympics app. I don't understand the #nbcfail nagging. Bonus: No commentary, just game sound!" Twitter user Mtolander posted on Sunday. Brad Adgate, media analyst for Horizon Media in New York, told Reuters on Sunday: "Whatever NBC does they will receive criticism, especially in the Social Media Olympics, you can't please everyone. TV though remains the big ad revenue producer and they paid 1.18 billion dollars, so what do you expect?" Adgate said the strong ratings for the London games were surprising, especially for an Olympics outside the United States. "It's one thing to run ahead of Beijing, but quite another to be running ahead of Atlanta," Adgate said. (Reporting By Jill Serjeant; Additional reporting by Liana Baker; Editing by Stacey Joyce) Entertainment Fashion Sports Television Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (3) Seni wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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