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Slideshow Inside Facebook A behind the scenes look at Facebook. Slideshow Apple, Samsung CEOs head to court-ordered play date Tweet Share this Email Print Related News Apple readies iPhone with bigger screen: sources Wed, May 16 2012 U.S. court revives Apple claim on Samsung tablets Mon, May 14 2012 Schwab loses lawsuit to halt FINRA action Fri, May 11 2012 Sony sees return to profit, aims to halve TV losses Thu, May 10 2012 Google infringed Oracle Java copyrights: jury Mon, May 7 2012 Analysis & Opinion Should artists get royalties on resales? California judge says no HSBC victory in Shah claim a relief to bank money-laundering monitors Related Topics Tech » Media » iPad » By Dan Levine SAN FRANCISCO | Sun May 20, 2012 10:00am EDT SAN FRANCISCO (Reuters) - The chiefs of Apple Inc and Samsung Electronics Co Ltd are used to running the show at their global tech empires, but they will be in for a different experience when they arrive at a San Francisco federal courthouse on Monday. Apple's Tim Cook and Samsung's Choi Gee-sung, whose companies are embroiled in bitter patent litigation, have been instructed by a federal judge to appear for court-supervised mediation. A joint court filing in April said that "as directed by the Court, Apple and Samsung are both willing to participate" in the discussions. In other words, it was not exactly their idea. Courts across the United States are increasingly demanding that parties in civil disputes take a stab at mediation, and the federal courts in northern California have been pioneers in pushing litigants toward various forms of alternative dispute resolution. Mediation has also become routine in big intellectual property cases. Last week, for example, a federal judge in Delaware ordered mediation in a patent dispute between Apple and HTC. In a some cases, though, courts have taken the effort to a new level: hauling in the CEOs of big companies to try to work things out directly. It's the corporate equivalent of therapy, only in this case, the participants each get to bring along a team of lawyers. Since lawyers can often get emotional in the heat of litigation and may grow to dislike each other, bringing a decision-maker from above the fray makes sense, said Wayne Brazil, a former U.S. magistrate who founded the federal court's ADR program in northern California. Apple has accused Samsung of "slavishly" copying the iPhone and iPad through products that run on Google's Android operating system, and Samsung has counter sued. The case, the most closely watched in the global patent war between the two companies, is set for trial at the end of July in San Jose, California. Each company denies the other's allegations of patent infringement. The two companies already have had at least one mediation session, according to court documents. However, it is unclear whether Cook and Choi attended. A Samsung representative declined to comment, and Apple representatives did not respond to inquiries. COMPLEX RELATIONSHIP The upcoming session, scheduled for two days, will take place in a federal courtroom 40 miles north of Silicon Valley, in San Francisco's seedy Tenderloin neighborhood. It will be up to U.S. Magistrate Judge Joseph Spero - a bow-tie wearing extrovert known for a knack with complex cases - to corral the CEOs and their lawyers toward a settlement. It's possible that if Spero senses animosity between the two men, he may separate them, with the judge shuttling between the two sides, said one lawyer who has participated in mediations with the magistrate. In that scenario, the lawyer said, one company might have to set up camp in a room usually used for jury deliberations, while the other could be in the judge's offices. "You'll see each other when you're headed to the common bathroom, but that's about it," said the lawyer, who declined to be identified because of pending cases. Spero declined to comment on the mediation. The relationship between the two companies is complex: While Samsung's smartphones and tablets run on Android and compete with Apple's products, Samsung is also a key components supplier to Apple. Cook became Apple CEO last year as company co-founder Steve Jobs wrestled with a terminal illness. Jobs told his biographer he intended to go "thermonuclear" on Android, but it is unclear whether Cook shares the same degree of emotion. Choi became Samsung's leader in 2010. If Spero senses a rapport between the two men, he may opt to have them spend more time talking face to face. Still, a CEO mediation session may only go so far. Last year, Oracle's Larry Ellison and Google's Larry Page undertook mediation in their high-stakes intellectual property fight, but no settlement was reached and a trial in the case is entering its sixth week. "I can't imagine that the heads of a major enterprise of that kind would take any more seriously a decision of that magnitude, simply because they are in the room together," said Vaughn Walker, a former northern California federal judge who now works as a mediator. The case in U.S. District Court, Northern District of California is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. (Editing by Martha Graybow, Amy Stevens and Vicki Allen) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) mynamehear2 wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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