InfoAnda - French media can tweet -- but can't mention Twitter |

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Edition: U.S. Article Comments (2) Follow Reuters Facebook Twitter RSS YouTube Read China official says U.S. could pursue weak dollar policy 7:37am EDT Horton's hit fuels Boston motivation 10:14am EDT Obama's rating on economy hits new low: poll 3:18am EDT China warning, uncertain U.S. outlook hit dollar 9:21am EDT Top White House economist Goolsbee to step down 06 Jun 2011 Discussed 84 150 economists back U.S. Republicans in debt fight 68 ”The world is getting warmer”: Romney 66 Moody’s sounds alarm over U.S. debt limit and deficits Watched Apple's Jobs unveils iCloud Mon, Jun 6 2011 Pakistan Taliban: New life from bin Laden's death Mon, Jun 6 2011 The day ahead: June 7, 2011 Mon, Jun 6 2011 French media can tweet -- but can't mention Twitter Tweet Share this Email Print Related News Twitter CEO says 80 percent of advertisers renew Wed, Jun 1 2011 China's LinkedIn plots local recipe for growth Mon, May 30 2011 Lagarde launches IMF bid, BRICs pile on pressure Wed, May 25 2011 Morgan Stanley allows broker use of social media Wed, May 25 2011 BRICs call for end of European dominance at IMF Tue, May 24 2011 Analysis & Opinion Apple and Twitter: A New Power Duo? Pandora’s huge price tag misses old-school model Related Topics Technology » Facebook » A Twitter page is displayed on a laptop computer in Los Angeles October 13, 2009. Credit: Reuters/Mario Anzuoni PARIS | Tue Jun 7, 2011 6:47am EDT PARIS (Reuters) - French TV and radio stations can tweet as much as they like but must stop telling people to consult them on Twitter and Facebook, which amounts to advertising for those sites, France's media regulator says. Media usage of mini-messaging via social networking sites has mushroomed with France's frenzied coverage of the arrest of former IMF chief Dominique Strauss-Kahn in New York on attempted rape charges, but the CSA media industry regulator is warning that such covert advertising is against the law. "You cannot say 'look us up on Facebook' or 'Look us up on Twitter'. What we advise people to say is: 'Look us up on the social networks' -- because Facebook and Twitter are commercial brands," said CSA spokeswoman Christine Kelly. Kelly, a former journalist, has explained in several radio interviews this week that covert advertising -- visible or audible references to branded products outside of dedicated advertising periods -- has been banned in France since 1992. She said radio and TV stations which refer their audiences to Twitter and Facebook by name are breaching that law and risk fines if they fail to comply. They should stick to telling people to check their social networking pages, without referring by name to the two giants in that domain, she said. The CSA's warning comes as one of France's most widely consulted dictionaries released a new edition that includes the word 'tweet' for the first time in a country that has long been a reluctant importer of English words. "That makes no difference as far as we're concerned. The word Coca Cola's is there too," said Kelly. In the days after the May 14 arrest of Strauss-Kahn, formerly the IMF managing director and the man seen as frontrunner to win France's 2012 presidential election, the CSA took French TV stations to task for broadcasting images of him being escorted handcuffed to a New York courthouse. While legal and commonplace in the United States, such images cannot be broadcast in France ahead of a guilty verdict, due to laws protecting the presumption of innocence. (Editing by Jon Boyle) Technology Facebook Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (2) brianfreud wrote: The bit at the end about Strauss-Kahn is totally unrelated to the rest of the article. So why include it, unless you’re trying to use his name as a search engine keyword, even though it’s not related to the story? Jun 07, 2011 7:21am EDT -- Report as abuse blablabla wrote: If it is advertising just charge it…do not ban… Jun 07, 2011 11:43am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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