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Slideshow JMP starts Zynga with "market outperform" rating, shares jump Tweet Share this Email Print Related News Electronic Arts sues Zynga, says it copied "Sims" game Fri, Aug 3 2012 Analysis: Internet stock collapse dents Silicon Valley Fri, Jul 27 2012 Facebook's value slides by $10 billion; outlook unclear Fri, Jul 27 2012 Facebook revenue growth skids, shares plunge Fri, Jul 27 2012 Facebook shares pressured by Zynga ahead of results Thu, Jul 26 2012 Analysis & Opinion Facebook’s market meltdown is far from over Related Topics Tech » The corporate logo of Zynga Inc, the social network game development company, is shown at its headquarters in San Francisco, California April 26, 2012. Credit: Reuters/Robert Galbraith Wed Aug 22, 2012 11:54am EDT (Reuters) - JMP Securities initiated coverage on Zynga Inc with a "market outperform" rating, Dow Jones reported, sending the social gaming company's shares up as much as 10 percent. Zynga, one of the several Internet startups that made a debut with fanfare last year, slashed its 2012 earnings outlook late last month blaming a steep drop-off in players for its core Facebook Inc money-makers. Shares of the San Francisco-based creator of "Farmville" were up 7 percent at $3.17 on the Nasdaq on Wednesday morning. They have lost more than 40 percent of their value since the company slashed its outlook on July 25. (Reporting by Supantha Mukherjee in Bangalore; Editing by Supriya Kurane) Tech Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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