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Iran can make 'big' movies: Hollywood boss
AFP - Wednesday, March 4
TEHRAN (AFP) - - Iran can make "big" movies if it steps up investment in marketing, the head of the Hollywood industry body that organises the Oscars said on Tuesday.
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Sid Ganis, president of the US Academy of Motion Picture Arts and Sciences, said Iranian cinema was "serious and has the potential of making big movies", the official IRNA news agency reported.
The Islamic republic already has a proud and flourishing movie industry, with a number of films winning international acclaim, despite complaints of censorship and the official banning of much Hollywood fare.
Ganis, a member of a Hollywood team visiting the Islamic republic, said in a lecture to Iranian filmmakers that the industry "has to have good marketing and also spend a good deal of money on marketing," the agency said.
The delegation, which also includes Hollywood actress Annette Bening, is in Tehran for a week-long visit, a rarity in a country where the authorities brand the United States the "Great Satan."
Iranian movies have in the past decade earned worldwide recognition, some even bagging prestigious awards in international film festivals.
"Bacheha-ye Aseman (The Children of Heaven), a story of a brother and his sister and directed by Majid Majidi was nominated in the best foreign film category at the 1997 Oscars.
The same year, "Ta'em Gilas" (A Taste of Cherry) -- a movie revolving around the subject of suicide which is banned in Islam -- by Abbas Kiarostami won the Golden Palm at the Cannes film festival.
And just last month noted Iranian film director Asghar Farhadi bagged the best director award at the Berlin International Film festival for "Darbareye Elly" (About Elly), a story of a young woman who goes missing during a picnic with her friends.
Ganis said the team was happy to be in Iran after it was invited by the Iranian Alliance of Motion Pictures, the Iranian counterpart of the US academy.
"As soon as we received the invitation from the Iranian Alliance of Motion Pictures we applied (for visas) and now we are happy to be in Iran since we got acquainted with the Iranian people and cinema," Ganis said.
The Iranian authorities, however, have not offered such a warm welcome to the Hollywood team.
An aide to President Mahmoud Ahmadinejad on Sunday demanded that the visitors apologise for "insults and slanders" against Iranians in American movies.
And foreign ministry spokesman Hassan Ghashghavi on Monday complained that there were 30 anti-Iranian movies under production in Hollywood.
In 2007, the Spartan war epic "300," a smash hit in the United States for its gory portrayal of the Greco-Persian wars, drew the wrath of Iranians for depicting their ancestors as bloodthirsty.
Similarly "The Wrestler" was booed in Iran and heavily criticised over a scene in which an Iranian flag was torn by the picture's star, 2009 Oscar nominee Mickey Rourke.
But on Sunday, Bening said she hoped that Hollywood visit would become a "bridge" for initiating dialogue between Washington and Tehran which have had no diplomatic relations for 30 years.
The rift between the two states has been further aggravated by Tehran's controversial nuclear programme, which the West fears is a cover for ambitions to build an atomic bomb.
But there have been tentative policy shifts since US President Barack Obama took office in January voicing a willingness to hold dialogue with Iran.
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The head of the Hollywood industry body that organises the Oscars Sid Ganis, seen here in February 2009, said that Iran can make "big" movies if it steps up investment in the marketing of its films.
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