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Credit: Reuters/Nicky Loh LOS ANGELES | Thu Aug 4, 2011 2:29pm EDT LOS ANGELES (Reuters) - MTV on Thursday said it has added a new category highlighting social activism to its popular Video Music Awards show after seeing an influx of artists exploring self-worth and other issues in their music. The category of "Best Video With a Message" will honor artists and music videos that featured a positive message or raised awareness of key social issues facing today's youth. The awards will be given out at the popular cable TV network's Video Music Awards (VMAs) later this month. MTV's president Stephen Friedman attributes the creation of the new category to the recent mobilization of celebrities and public figures that have rallied against bullying youths, gay discrimination and promoted self-empowerment. "During the past year, we've seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of their fans," said Friedman said in a statement. This year's VMA nominees for "Best Video With a Message" include Pink for "F***** Perfect," Lady Gaga for "Born This Way," Katy Perry with "Firework," Eminem featuring Rihanna for "Love The Way You Lie," Rise Against for "Make It Stop (September's Children)" and Taylor Swift for "Mean." The 2011 "MTV Video Music Awards" will air live from the Nokia Theater in Los Angeles on August 28. (Reporting and writing by Carly Mayberry; Editing by Bob Tourtellotte) Entertainment Fashion Television Media Tweet this Link this Share this Digg this Email Reprints From the Wrap Media Companies Suffer in Stock Market Crash 4:42pm EDT Disney was down 5.5%, Comcast down 4.17% in worst one-day selloff since December 2008 Paul McCartney to Meet With Police About Being Hacked 4:19pm EDT The former Beatle admits being a victim while discussing his upcoming benefit concert on Showtime Annette Charles, Cha Cha DiGregorio in 'Grease,' Dies at 63 3:48pm EDT The veteran TV actress died in her Los Angeles home from complications due to cancer We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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