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Monday, 24 September 2012 - Toyota drops plan for widespread sales of electric car |
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Follow Reuters Facebook Twitter RSS YouTube Read Chinese electronics factory closed after 2,000 riot 12:16pm EDT Toyota drops plan for widespread sales of electric car 6:09am EDT Iran could launch pre-emptive Israel strike-commander 23 Sep 2012 Analysis: For Romney, some troubling signs among older voters 1:36am EDT Dangerous and deepening divide between Islamic world, West 23 Sep 2012 Discussed 275 New video shows Romney saying Palestinians don’t want peace 123 Romney derides Obama supporters in hidden camera speech 111 Egypt Salafi urges U.N. to criminalize contempt of Islam Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography.  See more | Photo caption  Communism school The place where Mao Zedong's career as a revolutionary began is home to China's leadership academy.  Slideshow  Endeavour's final voyage The space shuttle takes its final voyage - to Los Angeles.  Slideshow  Toyota drops plan for widespread sales of electric car Tweet Share this Email Print Related News Japan government mulls Renesas rescue with Toyota, others: sources Sat, Sep 22 2012 Ford execs tout Fusion; Mulally stays mum on succession Tue, Sep 18 2012 Special Report: China's car makers cut corners to success Tue, Sep 18 2012 Japan brandname firms shut China plants after protest violence Mon, Sep 17 2012 Insight: GM's Volt: The ugly math of low sales, high costs Mon, Sep 10 2012 Related Topics Tech » Toyota Motor Corp's Executive Vice President Takeshi Uchiyamada poses next to the company's newly developed compact electric vehicle eQ after a news conference in Tokyo September 24, 2012. Toyota will release 21 new hybrid vehicle models over the next three years, the Japanese automaker said on Monday. Credit: Reuters/Yuriko Nakao By Yoko Kubota TOKYO | Mon Sep 24, 2012 6:09am EDT TOKYO (Reuters) - Toyota Motor Corp has scrapped plans for widespread sales of a new all-electric minicar, saying it had misread the market and the ability of still-emerging battery technology to meet consumer demands. Toyota, which had already taken a more conservative view of the market for battery-powered cars than rivals General Motors Co and Nissan Motor Co, said it would only sell about 100 battery-powered eQ vehicles in the United States and Japan in an extremely limited release. The automaker had announced plans to sell several thousand of the vehicles per year when it unveiled the eQ as an pure-electric variant of its iQ minicar in 2010. "Two years later, there are many difficulties," Takeshi Uchiyamada, Toyota's vice chairman and the engineer who oversees vehicle development, told reporters on Monday. By dropping plans for a second electric vehicle in its line-up, Toyota cast more doubt on an alternative to the combustion engine that has been both lauded for its oil-saving potential and criticized for its heavy reliance on government subsidies in key markets like the United States. "The current capabilities of electric vehicles do not meet society's needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge," said, Uchiyamada, who spearheaded Toyota's development of the Prius hybrid in the 1990s. Toyota said it was putting its emphasis on that technology, an area in which it is the established leader. Toyota said on Monday it expected to have 21 hybrid gas-electric models like the Prius in its line-up by 2015. Of that total, 14 of the new hybrids will be all-new, the automaker said. Toyota has previously said that it expects to have a hybrid variant available for every vehicle it sells. In a gas-electric hybrid like the Prius, a battery captures energy from the brakes to provide a supplement to the combustion engine, boosting overall mileage, particularly in stop-and-go city traffic. Pure electric vehicles, like the Nissan Leaf, carry only lithium-ion batteries. Consumer demand for the vehicles has been capped by their limited range and the relatively high cost of the powerful batteries they require. FAR FROM TARGET The decision to drop plans for more extensive rollout of its eQ city car leaves Toyota with just a single pure EV in its line-up. The automaker will launch an all-electric RAV4 model in the United States that was jointly developed with Tesla Motors. Toyota expects to sell 2,600 of the electric-powered sports utility vehicle over the next three years. By comparison, Toyota sold almost 37,000 Camry sedans in August alone in the United States, the automaker's largest market. Toyota is also far from its plug-in hybrid sales target. The automaker planned to sell between 35,000 and 40,000 Prius plug-in hybrids in 2012 in Japan. So far it has sold only 8,400, or about 20 percent of its target. The plug-in Prius is designed with a battery that can be charged for just over 20 km (12.4 miles) of battery-powered driving. After that, the vehicle behaves like a more traditional hybrid and relies on its gas engine for extended range. "We believe that there is social demand for the plug-in hybrid, but our efforts to let the customers know what it is have not been enough," Uchiyamada said. A broad industry consensus sees plug-in cars accounting for only a single-digit percentage of total global sales over the next decade. Nissan remains more bullish, forecasting that by 2020 one-tenth of all cars sold will be electric. Globally, Nissan has sold about 38,000 Leaf electric cars since the vehicle's launch at the end of 2010. U.S. President Barack Obama has set a goal of getting one million electric vehicles on the road by 2015, a target many analysts say will be impossible to achieve. (Writing by Kevin Krolicki; Editing by Daniel Magnowski) Tech Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (10) Numb3rTech wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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