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Credit: Reuters/Toby Melville By Georgina Prodhan and Paul Sandle LONDON | Fri Mar 16, 2012 2:33pm EDT LONDON (Reuters) - A growing dissatisfaction among office workers with the clunky computers their employers force them to use, in contrast to the sleek Apple devices many have at home, could yet benefit incumbent suppliers like Dell, a top Dell executive said. As Apple's third-generation iPad went on sale on Friday, accompanied by the now traditional scenes of fans queuing round the block , Dell's chief commercial officer Steve Felice said the tablet market was still wide open. Dell ditched its previous attempt at cracking the global tablet market, the Streak, last year. It was based on Google's Android operating system software. Now Dell is planning a fresh assault with the advent of Microsoft's new Windows 8 operating platform, which is expected later this year and will have a touch interface that works across desktop computers, tablets and smartphones. "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8," Felice told Reuters in an interview in London, adding that Dell may also make Android tablets again. "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements.. for the back half of the year," he said. "We don't think that this market is closed off in any way." Lenovo, Hewlett-Packard and possibly Nokia are also planning Windows 8 tablets. Felice said that Dell's relationships with its thousands of business customers gave it an advantage over Apple, whose gadgets can cause headaches for IT departments because they operate on different systems. As iPads and iPhones have become popular from the boardroom down, corporate technology chiefs have been increasingly forced to accept the fact that employees will use their own devices. "On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those," Felice said. He added that iPads also left much to be desired in terms of processing power and ease of typing. "When people put their computer to the side and take their iPad with them to travel, you see a lot of compromises being made." Dell has also just launched a so-called ultrabook, a high-end notebook that is light and thin but still at least as powerful as a regular laptop. The XPS 13 costs about $995. "The demand has been excellent since we launched this product just a week ago," Felice said. "It is a fantastic product and shows our commitment to the PC space. We like the PC space. We are extremely committed to it." Dell, the world's third-biggest computer maker after HP and Lenovo, has also been expanding its services offering to reduce its dependence on sales of computers, where margins are being squeezed and growth is slowing. Taking Mac and iPad sales together, Apple sold more computers last year than any of the top PC makers. Asked whether he envied Apple's ability to produce such coveted objects, Felice said: "We come at the market in a different way ... We are predominantly a company that has a great eye on the commercial customer who also wants to be a consumer." "In the areas where we come at the market, we think we are a coveted brand." (Editing by Greg Mahlich) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) jscott418 wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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