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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Venezuela's Chavez says he was treated for cancer | 2:26am EDT Casey Anthony will not testify in murder trial 30 Jun 2011 Nearsightedness linked to serious eye disease 30 Jun 2011 Case against Strauss-Kahn near collapse: sources 2:56am EDT White House snubs McConnell invitation to Obama 30 Jun 2011 Discussed 99 Top Republicans insist no taxes in debt deal 85 White House snubs McConnell invitation to Obama 75 U.S. cost of war at least $3.7 trillion and counting Watched A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Justin Wolfers on America's lost decade Thu, Jun 30 2011 Justin Timberlake: Stealth Silicon Valley angel? Tweet Share this Email Print Related News News Corp sells Myspace, ending six-year saga Wed, Jun 29 2011 UPDATE 4-News Corp sells Myspace, ending six-year saga Wed, Jun 29 2011 Venture firms seek light green tech bets Tue, Jun 28 2011 News Corp close to selling Myspace: source Tue, Jun 28 2011 Profitless Pandora pricks the tech bubble Fri, Jun 17 2011 Analysis & Opinion Is Google+ a Facebook killer or another Google Wave? Rid of MySpace, Murdoch should focus on his space Related Topics Entertainment » Fashion » Technology » People » Media » Singer Justin TImberlake arrives at the 83rd Academy Awards in Hollywood, California, February 27, 2011. Credit: Reuters/Lucas Jackson By Mary Slosson LOS ANGELES | Thu Jun 30, 2011 7:57pm EDT LOS ANGELES (Reuters) - As it turns out, Justin Timberlake's role as Napster founder Sean Parker in "The Social Network" was a wink and nod to the celebrity's little publicized role in driving Silicon Valley start-ups. But his involvement in the technology industry drew public notice this week with news that Timberlake, whose character in the Oscar-nominated movie helped shape Facebook's early days, will take a stake in Myspace, the ailing social network website that New Corp is selling at a large loss. The move -- in partnership with Specific Media -- is the latest in Timberlake's quietly expanding business and investment empire. It may also be one of his most high-profile to date, thrusting the singer-actor into a category of celebrity-turned-businessman in the mold of Ashton Kutcher. "Fame is a highly fungible commodity," said Paul Levinson, a professor of communications and media studies at Fordham University and an author on media innovation. "It makes anything you do more likely to be successful." Timberlake has several publicized business ventures, from jeans and clothing line William Rast and record label Tennman Records, a joint venture with Interscope Records, to 901 Silver Tequila, a name inspired by an area code in Timberlake's hometown of Memphis. But Timberlake has been providing relatively under-the-radar angel investing to tech start-ups via his Tennman Digital, an operation based in San Francisco's tech hub. It incubates "great ideas that we think will change how we share information, consume media, and interact with the people around us," in the interactive digital media space, according to a profile posted on techVenture, a website that pairs investors with start-ups. Tennman Digital has funded start-up Particle, which develops micro-video application Robo.tv, among other things. The group has also provided funding to Apple iPhone gaming application developer Tapulous. Timberlake's role at Myspace remains unclear, although he will have his own office and a staff of six that will work for him, according to Specific Media Chief Executive Tim Vanderhook. Vanderhook said his company's expertise in technology and advertising would complement the star's innate creativity to produce a site with "high entertainment value," with original content from a community of musicians, photographers and other creative professionals. The combination of money, an iconic image and the business acumen displayed by him in the past all increase the likelihood of success, Levinson said. That's good news for Timberlake and Specific Media, whose investment signals optimism that the brand of Myspace can be revived. "The one thing that's been underreported is how excited Justin is to do this. I was blown away by his excitement level," said Vanderhook in a phone interview. "I think he was blown away by his excitement level, too." (Editing by Edwin Chan and Steve Orlofsky) Entertainment Fashion Technology People Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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