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Edition: U.S. Article Comments (0) Technology Media moguls focus on digital dollars at Sun Valley Verizon ends unlimited data plans Twitter seeking another round of funding: report Obama Twitter session to focus on economy Microsoft wants Samsung to pay smartphone license Ferraris for smartphones as handset makers battle Sony suspects pranksters hit Irish website: source Cyran: Zynga brings cash crop to IPOville Follow Reuters Facebook Twitter RSS YouTube Read Jurors cried, felt sick after acquitting Anthony | 06 Jul 2011 Hackers expose flaw in Apple iPad, iPhone software 06 Jul 2011 UPDATE 1-Powerful quake off New Zealand triggers tsunami 06 Jul 2011 Fans, stars and Hollywood mourn end of Harry Potter magic 06 Jul 2011 Prosecutors to review widespread cheating in Atlanta schools 06 Jul 2011 Discussed 208 Minnesota government shutdown begins after talks fail 125 Obama: ending tax breaks required to cut deficit 104 White House snubs McConnell invitation to Obama Watched Giant dust storm hits Arizona Tue, Jul 5 2011 Skyping on Facebook Wed, Jul 6 2011 Casey Anthony found not guilty of murder Tue, Jul 5 2011 Hulu to hit 1 million paid users by summer's end: CEO Tweet Share this Email Print Factbox Factbox: Advertisers drop Murdoch paper over hacking claims Wed, Jul 6 2011 Related News Facebook launches video chat with Skype Wed, Jul 6 2011 Media moguls focus on digital dollars at Sun Valley Wed, Jul 6 2011 Netflix expands online service to Latin America Tue, Jul 5 2011 Baidu picks Microsoft for English search Mon, Jul 4 2011 Analysis & Opinion Verizon Wireless crunches numbers for you — or tries to Murdoch’s UK crisis could bring big indirect costs Related Topics Technology » Television » Media » Jason Kilar, CEO of Hulu, participates in the Hollywood Radio and Television Society presentation of ''The Digital Chiefs: A Special Conversation on the Future of new Media in the Digital Age'' panel discussion in Los Angeles September 8, 2009. Credit: Reuters/Phil McCarten LOS ANGELES | Wed Jul 6, 2011 7:59pm EDT LOS ANGELES (Reuters) - Internet video company Hulu expects its number of paid subscribers to top 1 million by summer's end, earlier than previously forecast, its chief executive said on Wednesday. "We are extremely encouraged by the ramp of this business," Chief Executive Jason Kilar said on the company's blog. Hulu previously forecast reaching that level by the end of the year. The company remains on track to "approach half a billion in 2011 revenue," Kilar added. Hulu is owned by Comcast Corp's NBC Universal, News Corp, Walt Disney and Providence Equity Partners. The company has begun preliminary sales talks with about a dozen potential buyers, including Google Inc and Microsoft Corp, a source familiar with the situation said last week. Hulu offers free online access to prime time television shows such as "The Office." The paid "Hulu Plus" service, introduced in November, offers a broader range of content for $7.99 per month. The company also makes money from advertising. Hulu generated the largest share of U.S. online video advertising revenue in the second quarter, Kilar said. Though Hulu is popular, its owners are under pressure from cable and satellite companies that are reluctant to pay top dollar to carry programing offered for free on the Web. In addition, many programmers are unwilling to put their shows on a free site with an advertising model that has yet to prove itself with premium video. Hulu's largest competitor is Netflix Inc, which has more than 20 million paying subscribers in the United States. Netflix announced on Tuesday it was expanding into Latin America and the Caribbean. (Reporting by Lisa Richwine. Editing by Robert MacMillan and Matthew Lewis) Technology Television Media Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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