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Friday, 3 February 2012 - No Facebook fatigue for longtime users: survey |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Davos 2012 Technology Media Small Business Legal Deals Earnings Summits Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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Credit: Reuters/Robert Galbraith/Files By Ian Simpson WASHINGTON | Fri Feb 3, 2012 12:58am EST WASHINGTON (Reuters) - So much for "Facebook fatigue." A survey released on Friday shows that people who have used the social networking site over a long period - since its founding in 2004, say - show no sign that they are tired of posting pictures, updating weekend plans or just relaying random thoughts. The Pew Research Center report, based on a U.S. phone survey, logs and data from November 2010, sheds light on Facebook's possible long-term popularity as the company founded by Mark Zuckerberg heads for a $5 billion initial public offering. Ahead of the IPO, one concern about Facebook has been that users will simply bore of it after a while, a phenomenon known as "Facebook fatigue." The Pew research suggests those worries may be unfounded. The longer that people have used Facebook site, the more frequently they hit the "like" button, commented on friends' content, posted status updates and tagged their friends in photos, the report showed. It also concluded that having more Facebook friends kept users more involved with the social networking site. "The more Facebook friends users have, the more they perform every activity that we explored: friending, liking, private messages, commenting, posting, photo tagging, joining groups and poking," Pew said regarding the survey by its Internet & American Life project. Facebook users on average can reach 156,569 other network users through friends of friends. The number is skewed by Facebook users with especially large friend lists, and the median is 31,170 people reached through friends of friends. "This examination of people's activities in a very new realm affirms one of the oldest truths about the value of friendship," said Lee Rainie, head of Pew's Internet project. "Those who are socially active have a better shot at getting the help and emotional help they need." The survey was based on a phone survey of 2,255 U.S. adults that was conducted in November 2010. Respondents were asked to share logs of their Facebook activity, and about 269 respondents let Facebook release data on their use. Facebook says it has 845 million active users today. (Reporting By Ian Simpson; Editing by Paul Thomasch) Tech Lifestyle Media Facebook Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) fodder wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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