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Remembering Steve Jobs
Live coverage: The world mourns Steve Jobs
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Apple's visionary founder dead at 56
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Apple's visionary Steve Jobs dead at 56
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2:28am EDT
Apple co-founder Steve Jobs dead at 56
05 Oct 2011
Steve Jobs "may never be equaled"
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05 Oct 2011
WRAPUP 1-Apple's visionary Steve Jobs dead at 56
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Sprint to sell iPhone with unlimited data service
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A Sprint logo with a Manhattan skyline reflected in the window on the front door of the Sprint store on New York City's West 42nd street December 13, 2004.
Credit: Reuters/Mike Segar
Wed Oct 5, 2011 5:36pm EDT
(Reuters) - Sprint Nextel plans to offer customers who buy the Apple Inc iPhone its unlimited data service for a flat monthly fee, potentially putting pressure on bigger rivals Verizon Wireless and AT&T Inc.
Sprint will become the third U.S. mobile provider to start selling the next iPhone model along with AT&T and Verizon Wireless, which both charge consumers for services like mobile web-surfing on the basis of how much they use.
Sprint will be banking on the iPhone to bolster customer numbers as it has been losing subscribers for years.
While analysts say that unlimited data could give Sprint an edge over Verizon and AT&T among heavy data users, they still say that the majority of Sprint iPhone customers will be people who are already on the Sprint network.
Nomura Securities analyst Mike McCormack estimated that only about 10 percent of Sprint's iPhone customers will move from another carrier compared with 33 percent at AT&T and Verizon Wireless.
Verizon Wireless is a venture of Verizon Communications and Vodafone Group Plc.
(Reporting by Sinead Carew; editing by Bernard Orr)
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We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
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shanehackett wrote:
the iPhone will be a huge boost for Sprint. First, it will keep it’s current customers from switching and it will attract new users with the unlimited plans. Shane Hackett
Oct 05, 2011 6:51pm EDT -- Report as abuse
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