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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read UPDATE 2-Olympics-Cycling-Vino spoils British road race party 1:15pm EDT Facebook's value slides by $10 billion; outlook unclear 27 Jul 2012 Pop music too loud and all sounds the same: official 26 Jul 2012 UPDATE 1-Olympics-Swimming-Park reinstated after DQ, Phelps survives 11:52am EDT Discussed 248 Mexico urges U.S. to review gun laws after Colorado shooting 105 Penn State hit with $60 million fine, other penalties for Sandusky scandal 94 Obama attacks on taxes and Bain hit Romney ratings Watched Rebels continue fighting government forces 2:45am EDT London Olympics kicks off with fireworks Fri, Jul 27 2012 Dow claws back above 13,000 Fri, Jul 27 2012 Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption London's opening Highlights from the Opening Ceremony of the London 2012 Olympic Games. Slideshow The Olympic Village Where the athletes will live during the London Olympics. Slideshow London Olympics opening watched by record 40.7 million Americans Tweet Share this Email Print Related News Kazakh cyclist smashes British hopes on Day 1 1:23pm EDT Park reinstated after disqualification, Phelps survives in swimming 11:59am EDT WRAPUP 5-Olympics-China grab first gold, U.S. swim drama looms 9:56am EDT London opens with pageant for next generation Fri, Jul 27 2012 Kaleidoscopic pageant sets London Games rolling Fri, Jul 27 2012 Related Topics Entertainment » Fashion » Television » Media » NBC logos are seen on a door with buildings around Rockefeller Center reflected in the background at the home of NBC's studios, in New York, December 3, 2009. Credit: Reuters/Chip East LOS ANGELES | Sat Jul 28, 2012 2:43pm EDT LOS ANGELES (Reuters) - A record 40.7 million Americans watched NBC television's coverage of the 2012 Olympics opening ceremony, making it the most-watched Summer Games opening, NBC said on Saturday. NBC said the audience for the London ceremony was six million more than for the opening ceremonies from Beijing in 2008, and also beat the 39.8 million audience for the Atlanta Olympic Games in 1996. U.S. viewers had to wait up to seven hours on Friday to watch the London ceremony after NBC decided not to stream it live and to delay its broadcast until the prime time evening hours. NBC sports group chairman Mark Lazarus said in a statement on Saturday that the record audience for London "is a great early sign that our strategy of driving people to watch NBC in primetime is working." NBCUniversal paid $1.18 billion for the U.S. rights to the London Olympics. It is streaming all the sporting events live online and boosting its TV coverage of the 2012 games to more than 5,500 hours. But Americans took to Twitter in droves on Friday when they realized that the opening ceremony could not be seen until hours after it finished in the British capital. CNN talk show host Piers Morgan, who was tweeting details about the ceremony from London, said on Friday: "Laughable that America is yet to start watching the Olympic ceremony on TV. Seriously." NBC sports spokesman Christopher McCloskey said the opening ceremonies "are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them." In a decision that caused controversy in Britain, NBC cut a musical tribute from the opening ceremony for the victims of the July 2005 extremist attacks in London buses and trains. Instead the network showed a brief interview with Olympic champion swimmer Michael Phelps by "American Idol" host Ryan Seacrest. NBC did not immediately return calls for comment on the matter. (Reporting By Jill Serjeant; Editing by Vicki Allen) Entertainment Fashion Television Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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