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Edition: U.S. Article Comments (0) Follow Reuters Rebecca Black looks to move beyond "Friday" Tweet Share this By Gail Mitchell and Glenn Peoples LOS ANGELES (Billboard) - News flash for the legions of online haters poking fun at Rebecca Black: We probably haven't heard the last of the YouTube phenomenon. Black, 13, has been in the eye of a media hurricane... Email Print Related News Protests spread against Assad rule in Syria 4:02pm EDT Apple fans queue overnight to beat iPad shortages 1:58pm EDT Best Buy shoppers shun pricey TVs; outlook dim Thu, Mar 24 2011 Japan supply paralysis spreads as firms cut output Tue, Mar 22 2011 Special Report: Disasters show flaws in just-in-time production Mon, Mar 21 2011 Analysis & Opinion Why democracy will win Tech wrap: Ripe BlackBerry not sweet enough Related Topics Entertainment » Fashion » Music » By Gail Mitchell and Glenn Peoples Fri Mar 25, 2011 2:30pm EDT LOS ANGELES (Billboard) - News flash for the legions of online haters poking fun at Rebecca Black: We probably haven't heard the last of the YouTube phenomenon. Black, 13, has been in the eye of a media hurricane thanks to the viral spread of her party song "Friday," which had racked up a mind-boggling 44 million views on YouTube at press time-compared with 24.5 million views for the video of Lady Gaga's Billboard Hot 100 chart-topper "Born This Way." "Friday," which was written and produced by Ark Music Factory of Los Angeles, has been ridiculed mercilessly in the mainstream press and the blogosphere as a cheesy joke. But Black may wind up having the last laugh. After generating first-week U.S. digital track sales of 37,000, according to Nielsen SoundScan, "Friday" debuts this week at No. 72 on the Hot 100. And the eighth grader has made appearances on "Good Morning America" and "The Tonight Show With Jay Leno" demonstrating admirable poise and a sweet appeal. Meanwhile, Black and her family have been plotting her next move, hiring a lawyer, a publicist and, perhaps most tellingly, a manager -- John McEntee, president of TEI Entertainment in Anaheim, Calif. TEI provides headliners for corporate events held by Fortune 500 companies, but McEntee says he took on management responsibilities independent of his company. In the span of a week, McEntee's team registered the URL RebeccaBlackOnline.com through GoDaddy.com and built a Web site with all the requisite trappings of an artist home page, including a brief bio, photos and embedded videoclips of her "Tonight Show" appearance, her "Friday" video, an iTunes link to buy the single and an invitation to join her fan club. "Record labels have been contacting myself and Ark Music directly about Rebecca," McEntee says, declining to disclose names. "There is definitely interest from real record labels. They've found out she can sing. With all this exposure, we're looking at her coming out with more songs and an album. We've been getting submissions from a lot of fantastic songwriters. That's a good sign." But Black, who didn't respond to requests for comment sent to her mother's e-mail address, faces significant hurdles if she wants to be something more than a novelty act. Guy Zapoleon, president of radio consultancy Zapoleon Media Strategies, says he doesn't expect "Friday" to transcend its online popularity. "Songs that are a hit on social media," he says, "don't necessarily become radio hits." Indeed, during the March 16-22 tracking week, "Friday" generated a mere 12 plays at only 11 stations of the more than 1,200 monitored by Nielsen BDS for the Hot 100. "While the lyrics are cheesy, the melody isn't that bad," Zapoleon says. "Younger teens, who aren't elitist about how they look at music, are accepting of songs like 'Friday.'" Still a bit of a mystery is the Ark Music Factory, the company that produced "Friday." On its Web site the company describes itself as a record label and a social community for musicians, bands and producers. In addition to Black, its current artist roster contains seven additional acts, including Amanda Williams, Abby Victor, Pato and Alana Lee, touted as "the girl who introduced Rebecca Black to Ark Music" and whose own single, "Butterflies," sold 3,000 digital tracks in the week ended March 20. "Friday" co-writer Clarence Jey, who appears to be a principal at Ark Music, declined to be interviewed. McEntee describes Ark Music as a "vanity label" and defends the company against critics. 1 2 Next Entertainment Fashion Music Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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