InfoAnda - Telefonica picks HP's Aurasma for augmented reality expansion |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Yemen forces kill 12 | | 15 October 2011
1.5M per day getting swine flu vaccine in China | 20 November 2009
Blast hits Damascus, Turkey sends troops to border | | 29 June 2012

Diamond Pet Foods Recalls Select Cat Foods Over Thiamine Deficiency Fears | 2 December 2009

Forum Views () Forum Replies ()

Read more with google mobile : Telefonica picks HP's Aurasma for augmented reality expansion |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Aerospace & Defense Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Anatole Kaletsky Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Frederick Kempe Christopher Papagianis Mark Leonard Reihan Salam Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Japan brandname firms shut China plants after protest violence | 9:39am EDT Crude oil ought to be $150 per barrel: Iran 16 Sep 2012 Japan's ambassador-designate to China dies in Tokyo - ministry 16 Sep 2012 Muslim protesters rage at United States in Asia, Middle East | 12:44pm EDT Iran's Revolutionary Guards commander says its troops in Syria 16 Sep 2012 Discussed 288 U.S. ambassador to Libya, three staff killed in rocket attack 163 Egyptians angry at film scale U.S. embassy walls 124 U.S. embassies attacked in Yemen, Egypt after Libya envoy killed Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Return of Occupy Protesters return to the streets to mark the one year anniversary of the Occupy Wall Street movement. Slideshow Will & Kate's Asia tour The royal couple are on a nine-day tour of Southeast Asia and the South Pacific. Slideshow Telefonica picks HP's Aurasma for augmented reality expansion Tweet Share this Email Print Related News Nokia to start selling make-or-break smartphone in November Fri, Sep 7 2012 REFILE-UPDATE 2-Nokia to start selling make-or-break smartphone in Nov Fri, Sep 7 2012 Nokia cuts prices of older Windows phones, shares fall Thu, Sep 6 2012 Nokia's new Windows phones, key to its future, disappoint Wed, Sep 5 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 Related Topics Tech » Media » HELSINKI | Mon Sep 17, 2012 5:02am EDT HELSINKI (Reuters) - Telefonica said it has picked HP's Aurasma technology to expand its mobile advertising offerings in one of the largest deals yet in the emerging market for augmented reality. Augmented reality, or AR, overlays text or graphics on images viewed on smartphone, tablet and PC screens or through dedicated glasses, enabling features like image recognition. The boom in smartphones led by Apple Inc's iPhone, which has location capabilities, cameras and sufficient processing power, has enabled people to try out AR technology for themselves. The technology, which has been a feature of science fiction books and movies for decades, is expected to move into the mainstream in the coming years as chipset vendors have begun to incorporate it into products and large mobile firms like Telefonica pick it up. Telefonica said it will use Aurasma's technology across its operations in some 25 countries, starting with Britain. The value of the deal was not revealed, but the companies said it was the largest-ever deal between an AR company and a telecom operator. "We see this as a tipping point. This is the first time when a telco of its size is backing AR," Matt Mills, head of global partnerships at Aurasma, told Reuters. Research firm Semico has forecast the market for augmented reality to be worth $600 billion by 2016. Key rivals to HP's Aurasma include privately held companies such as Total Immersion, Metaio and Layar. Google is also planning to launch AR glasses and Nokia has unveiled an AR browser. (Reporting by Tarmo Virki, editing by G Crosse) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Monday, 17 September 2012
Libyan leader says 50 arrested in U.S. consulate attack |
Insight: China builds its own military-industrial complex |
Islamist militants attack Egypt security HQ in Sinai |
China struggles to cure the violent ills of health system |
Venezuela opposition chides Chavez over recent weeping jag |
Analysis: China hurts own credibility with Xi's vanishing act |
UK royals ready criminal complaint against photographer |
Resident Evil: Retribution swims past Finding Nemo |
Silver Linings Playbook wins top prize at Toronto fest |
The Script top UK charts with Hall of Fame |
Protests erupt in Afghanistan as Muslim anger over film simmers |
Japanese firms shut China plants, U.S. urges calm in islands row |
Suicide car bomber near Baghdad's Green Zone kills four |
Two South Africa mines reopen, situation still tense |
U.N. panel spotlights disappearances in Pakistani province |
U.N. draws up second list of Syrian war crimes suspects |
Australia's Gillard climbs back in polls a year from elections |
Troubled Iraqi border town in eye of Syrian storm |
Girl's death 24 years ago haunts quest for justice in reformist Myanmar |
Winklevoss twins invest in social network company: report |
Australia's Rip Curl says has received approaches |
Libya sacks Benghazi security chiefs after U.S. attacks |
U.S., allies in Gulf naval exercise as Israel, Iran face off |
West's rebel worries leave Syria strategy struggling |
Myanmar frees prisoners in amnesty, dissidents included |
Trial set for butler who hoped to cleanse Vatican evil |
Nigerian troops kill Boko Haram spokesman -source |
EU foreign policy chief to meet Iran nuclear negotiator |
Apple sells 2 million new phones, sets early order record |
SignalGuru app helps drivers avoid red lights |
Netflix drops after underperform rating by Macquarie |
Start-ups fight back as patent wars intensify |
Telefonica picks HP's Aurasma for augmented reality expansion |
Cyber clues link U.S. to new computer viruses |
Rihanna leads MTV Europe Music Award nominations |
UK royals ready criminal complaint against photographer |
Frail but feisty Masur opens Baltic music festival |
AMD Launches AMD Embedded R-Series APU Platform
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01