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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared India develops world's cheapest "laptop" at $35 8:43am EDT Analysis: Frustration grows as AIDS science and politics clash 10:08am EDT Seven banks fail Europe test | Video 4:46pm EDT N.Korea threatens "physical response" to U.S. moves | Video 4:10pm EDT Clintons in tears over Chelsea? 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Credit: Reuters/Stephane Mahe By Phil Wahba NEW YORK | Fri Jul 23, 2010 2:36pm EDT NEW YORK (Reuters) - As the concert business struggles with top-name cancellations this summer, KISS hits the road in North America, betting that its spectacle of classic rock, pyrotechnics and fire-breathing will lure cash-strapped concert-goers looking for dependable entertainment. The group is set to embark on its 32-date "Hottest Show on Earth" tour of the United States and Canada that starts on Friday in Cheyenne, Wyoming and ends in Fontana, California in September to promote its "Sonic Boom" album. The fact that KISS still plays 15,000-seat venues 37 years into its career comes from providing fans with what they want and touring with regularity, even when the band's popularity ebbed and flowed, its lead singer said. "It's about the marathon," KISS co-founder Paul Stanley told Reuters. "It's more about who lasts the longest -- if you're depressed or lose your drive because of one tour or one show, then you're in the wrong business." Stanley says fans are now "more discerning" and artists have to give them high-quality, high production entertainment if they hope to fill arenas and amphitheaters during this economic downturn. "They want bang for their buck," he said. KISS has been riding a wave of renewed popularity since it put its trademark make-up back on in 1996, in contrast to the early 1980s when album and ticket sales plummeted and the band was regarded as hard rock has-beens. Several artists have been finding this summer a tough slog. Earlier this month, concert industry publication Pollstar said that ticket sales from the top 100 tours in North America had slipped 17 percent in the first half of 2010, compared to a year ago. Organizers of the all-female Lilith tour scrapped about a third of the shows, while Christina Aguilera shelved her tour altogether. "It's fairly simple -- there are only so many dollars available," said Stanley, a guitarist who sings lead on classics like "Detroit Rock City". While KISS has so far not had to cancel shows or co-headline with another major act to book its tour, it has not been entirely immune to the tough concert market. A ticket search on promoter Live Nation's website found that top seats for next month's show in Long Island, New York were nearly sold out, and selling for several times their face value on reseller site StubHub. But thousands of cheaper seats for the Long Island gig were still available three weeks before the band was due to take the stage. TRIED AND TRUE Fans have come to expect to hear certain songs in their original versions and see stunts like bassist and co-founder Gene Simmons breathing fire. Stanley feels little sympathy for any superstar complaining about the drudgery of touring and playing songs the same way year after year. "They're great songs, and on top of that, you have to respect your audience. When somebody comes to a concert and pays hard-earned money, they don't deserve to hear a band turn 'Love Gun' into a reggae tune," Stanley said. "If a band is bored with their own material, maybe they should stay home. We're proud of every song." One novelty of the tour will be a contest to select local, unsigned bands to open the KISS show. Acts such as Judas Priest, AC/DC and Bon Jovi opened shows for KISS early in their careers, and Stanley said new bands need all the breaks they can get. Stanley said the band plans to have a new album out sometime next year, adding that there will be no 11-year gap as there was before "Sonic Boom." "In our case, it's really for us to make a statement about who we are and what we'll be tomorrow," Stanley said of the plans for a new album. (Editing by Jill Serjeant) Fashion Entertainment Music Lifestyle Comments See All Comments (1) | Post Comment Jul 23, 2010 3:13pm EDT Now with a kiss of cherry! iflydaplanes Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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