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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared Enormity of Haiti quake disaster clear from the sky 15 Jan 2010 UPDATE 1-US takes control of Haiti airport to speed aid 15 Jan 2010 Angry Haitians block roads with corpses: witness 14 Jan 2010 Haiti says 200,000 may be dead, tensions rise | Video 1:48am EST Haiti aid groups ask companies for cash, not goods | Video 14 Jan 2010 UPDATE 1-US takes control of Haiti airport to speed aid 15 Jan 2010 Angry Haitians block roads with corpses: witness 14 Jan 2010 Icesave foes confident as referendum nears 12 Jan 2010 UPDATE 1-U.S. texting raises $11 million for Haiti 15 Jan 2010 U.S. taking closer look at bisphenol A in plastics 15 Jan 2010 pictures Happy Birthday to the King January 8 marks what would have been Elvis Presley's 75th birthday, and the look-alikes show no sign of disappearing. Slideshow NBC's talk show wars seen as PR disaster for all Jill Serjeant LOS ANGELES Fri Jan 15, 2010 8:27pm EST LOS ANGELES (Reuters) - NBC's late-night woes have become the biggest drama on U.S. television as comedians and TV executives trade increasingly bitter barbs in public. Entertainment | Television | Media With the struggling network still scrambling to sort out its failed prime-time experiment with host Jay Leno, Conan O'Brien and Jimmy Kimmel have played out their talk show wars with Leno all week in what media watchers called a public relations disaster from which NBC could be slow to recover. Senior NBC sports executive Dick Ebersol entered the fray on Friday, blaming O'Brien for much of the fiasco and telling the New York Times the on-air jokes against Leno were "chicken-hearted and gutless." "It is a PR nightmare, not just for NBC but for Leno and Conan," said Todd Gold, managing editor of Fancast.com. "What is most surprising is seeing this happen on the network that carries their shows," Gold told Reuters. Media reports suggested NBC was close to resolving the mess. Hollywood insider website TheWrap reported late Friday that the network had agreed to pay O'Brien $30 million to exit "The Tonight Show." NBC told Reuters the report was "not true". The Daily Beast said earlier O'Brien would leave and be free to take a job elsewhere, despite reported threats from NBC that it would prevent him from working on a rival channel. NBC, which is at the bottom of the big four U.S. TV networks in audience share, has made no official comment on the talks, which also reportedly put Leno back in his old job as host of the flagship "The Tonight Show." The vitriol started even before NBC confirmed on Sunday that it would end in February the cost-cutting "The Jay Leno Show" in the 10 p.m. prime-time slot because of low ratings and a backlash from its local TV stations. O'BRIEN BITTER Earlier hopes that NBC could swiftly move Leno to his old 11:35 p.m. time slot and push "The Tonight Show with Conan O'Brien" back to 12:05 a.m. disappeared when O'Brien released a bitter statement refusing to participate in what he called the destruction of "The Tonight Show." Since then, O'Brien has placed a sales ad on popular web site Craigslist for a "barely used late-night talk show," and joked that young people should be inspired to believe they can "do anything you want in life -- unless Jay Leno wants to do it, too." Jimmy Kimmel, late night host of ABC's "Jimmy Kimmel Live!" told Leno on his show on Thursday: "Listen Jay, Conan and I have children, all you have to take care of is cars. I mean, we have lives to lead here, you've got $800 million. For God's sake, leave our shows alone." The drama has boosted audiences for both O'Brien's and Leno's shows, but not enough to beat the competition that caused the trouble in the first place. Meanwhile late-night CBS rival David Letterman took a shot on Thursday, quipping; "NBC announced it was putting the NBC peacock (network symbol) on the endangered species list." Media watchers question how quickly Leno, O'Brien or NBC can recover from the shouting match. "How damaging is it? We won't know until after the winter Olympics and NBC puts their new schedule to the test. All of these things will play out and viewers will make their decision -- are they going back or not?," said Bill Carroll, a media analyst with Katz TV group. Brian Steinberg, TV editor for Advertising Age, said the on-air scrapping was not good for NBC. More importantly, ad buyers are wondering "whether Leno will be able to come back right away if he goes to 11:30 p.m. Or has he lost some of his audiences to Letterman or the late night options out there?" Entertainment Television Media More from Reuters Cadbury investors look for higher Kraft bid LONDON (Reuters) - Some of Cadbury's biggest shareholders, led by Legal & General, continued to reject Kraft Foods' 10.5 billion pound ($17.2 billion) bid and will look for an increased offer over the next four days. U.S. accuses J&J of kickback scheme with Omnicare Wizards' Gilbert Arenas pleads guilty in gun case Defendant in Galleon case may be near plea Democrats close in on healthcare agreement U.S. takes control of Haiti airport to speed aid » More Top News Is sexting pornography? Should teens who send naked pictures of themselves to other teens be charged with child pornography? Full Article Sexting "unfriended" on word list Few teens participate in sexting Technology Best of the week A look at Reuters' top photos from the past week. Slideshow Strange and unusual Least free places in the world PICTURES © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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