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Slideshow India in the dark Half of India's 1.2 billion people are without power in the country's second major blackout in as many days. Slideshow Apple designer: iPhone crafters are "maniacal" Tweet Share this Email Print Related News Apple, Samsung launch salvos as smartphone trial heats up Tue, Jul 31 2012 Apple, Samsung patent trial starts with jury selection Mon, Jul 30 2012 Apple buys mobile security firm AuthenTec for $356 million Fri, Jul 27 2012 Apple, Samsung take patent fight to crucial California trial Fri, Jul 27 2012 Smartphones power record Samsung profit of $5.9 billion during Apple lull Fri, Jul 27 2012 Analysis & Opinion Counterparties: Low tech Art (not) imitating life: MoMA hosts foreclosure-themed exhibit Related Topics Tech » Media » iPad » Apple attorney Harold McElhinny (L) questions Apple designer Christopher Stringer in this court sketch during a high profile trial between Samsung and Apple in San Jose, California July 31, 2012. Credit: Reuters/Vicki Behringer By Poornima Gupta and Dan Levine SAN JOSE, California | Tue Jul 31, 2012 8:57pm EDT SAN JOSE, California (Reuters) - Apple Inc's celebrated industrial design team is a group of around 16 "maniacal" individuals from all over the world who spend a lot of time brainstorming around a kitchen table. The world's most valuable technology corporation on Tuesday allowed a rare glimpse into a zealously guarded internal hardware design process that has produced some of the world's most celebrated consumer electronics. In a high-profile U.S. patent infringement trial against Samsung Electronics Co Ltd that began this week, it called 17-year Apple design veteran Christopher Stringer as its first witness. Stringer looked every inch the designer with his shoulder-length hair, salt-and-pepper beard, wearing an off-white suit with a narrow black tie. "Our role is to imagine products that don't exist and guide them to life," he told the jury. Apple's products -- particularly the seminal iPhone -- are held in high regard throughout the industry. The gadget that revolutionized the smartphone industry is prominently displayed in the avant-garde San Francisco Museum of Modern Art. The company, which is accusing its South Korean arch-foe of stealing iPhone and iPad design and features, owes a debt to creative guru Jonathan Ive and his cadre of designers assembled from Britain, Australia, the United States, Japan, Germany over more than a decade. Stringer said Apple's group of 15 to 16 industrial designers -- headed by the British-born and recently knighted Ive -- work on all of the company's products and dedicate time every week to discuss them, mostly at the kitchen table. That's where the group is "most comfortable," he said. Ive's team leads works out of a large, open studio on Apple's campus in Cupertino, California, with music blaring through a giant sound system and access strictly limited to a small portion of employees, according to a 2006 profile of Ive in Business Week. BRAINSTORMING Most of the team have worked side-by-side for 15 to 20 years, said Stringer, who has "hundreds" of design patents to his name. "We have been together for an awfully long time," Stringer said. "We are a pretty maniacal group of people. We obsess over details." Over the years, the team earned a reputation for blending the aesthetically appealing with the functional. Stringer worked on the original iPhone -- internally codenamed M-68 -- and almost all of Apple's mobile products. Once a product design idea is solidified through a brainstorming session, the design team sketches those ideas and models it through a Computer Aided Design process. The design team doesn't follow a linear creative process from idea to sketch, model and then to engineered demo, Stringer said. Developed concepts will be scrapped if a better idea comes along, he said. "We are always doubting. We are always questioning." Stringer listed some of the manufacturing problems for the original iPhone, from putting glass in close proximity to hardened steel to cutting holes in the glass. "People thought we were crazy," he said. (Editing by Paul Tait) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (2) beancube2101 wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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