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See the best of Reuters photography. See more | Photo caption Putin vs. the wild A look at Russian President Vladimir Putin, a man of the wilderness. Slideshow Colombia's FARC war Colombia and the rebel group FARC are negotiating in the hopes of ending an almost 50 year long war. Slideshow Amazon unwraps larger Kindle Fire, takes on Apple Tweet Share this Email Print Related News Amazon unveils "paperwhite" e-reader, Fire still to come 2:02pm EDT Nokia's new Windows phones, key to its future, disappoint Wed, Sep 5 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 Amazon and Epix strike movie deal; Netflix shares drop Tue, Sep 4 2012 Nokia, Microsoft head for "Last Chance Saloon" Fri, Aug 31 2012 Analysis & Opinion Why Amazon’s competition is good for Netflix Apple and the burden of being a behemoth Related Topics Tech » Media » iPad » 1 of 13. An employee demonstrates the new Kindle Fire HD 8.9'' at Amazon's Kindle Fire event in Santa Monica, California September 6, 2012. Credit: Reuters/Gus Ruelas By Lisa Richwine and Alistair Barr SANTA MONICA, California | Thu Sep 6, 2012 5:19pm EDT SANTA MONICA, California (Reuters) - Amazon.com Inc unveiled larger, faster, aggressively-priced Kindle Fire tablets on Thursday, challenging Apple Inc's dominant iPad and intensifying a battle with Google Inc and Microsoft Corp in the booming tablet arena. The world's largest Internet retailer, which got into the market last year with a 7-inch tablet roughly half the price of the iPad, will begin selling on Nov 20 an 8.9-inch version with a high-definition screen, that works off either WiFi or fourth-generation wireless broadband, known as 4G. Called the Kindle Fire HD, the 8.9-inch device starts at $299 for WiFi and 16GB of storage. Apple's WiFi iPad 2 with 16GB of storage costs $399. The 4G Fire HD model, with 32GB, costs $499, while the 4G device with 64GB has a $599 price tag. The latest WiFi-only, 32GB iPad costs $599 and the top-end iPad with 3G and 64GB of storage costs $829. Amazon's two 7-inch tablets will cost less. The updated Kindle Fire will be $159 and a Kindle Fire HD version is $199. The Kindle Fire HD has a 1920 by 1200 resolution screen, lagging Apple's so-called "retina" display. At 8.9 inches, it is also smaller than the iPad's screen. "Their first Kindle Fire tablet was a device that said 'See, we can tie all this together," but it wasn't a strong enough device," said Forrester Research analyst James McQuivey. "Now they've really come ready to show that their device line-up is going to be as good as their service line-up. They're tying those two things together, and at a price that is very very hard to compete with. It's going to push everybody's else's price buttons -- including Apple's." Apple is expected to unveil the iPhone 5 next week, and Microsoft and Nokia launched their powerful Windows phone on Wednesday. Amazon Chief Executive Jeff Bezos took the stage to unveil two 8.9-inch versions of the Kindle Fire HD. He said Amazon saw the Kindle family of e-readers and tablets as a service, with hardware critical to its digital content business. Amazon is competing with Apple, Google Inc and other technology companies in the booming market for mobile devices, which are becoming the preferred tools for consumers to access media over the Internet. As the world's largest Internet retailer, Amazon must have a major presence in this sector. It is willing to make little or no money selling cheap tablets and e-readers to get the devices into as many hands as possible. Then, it can sell higher-margin digital content, such as e-books, video, games, apps and music, to a more connected and engaged customer base. Amazon also showed off a "paperwhite" e-reader with a much sharper screen and longer battery life. The 3G wireless version that made digital readers mainstream will sell for $179 starting in October, in time for the crucial holiday season. A Wi-Fi-only version will go for $119, and the cheapest will carry a $69 price tag -- undercutting the cheapest Barnes and Noble Nook. Shares in Amazon closed on Nasdaq up 2.1 percent at $251.38, after hitting an all-time high of $252.70 during the session. (Reporting By Lisa Richwine and Ron Grover in Santa Monica and Alistair Barr in San Francisco; Editing by Gerald E. McCormick, M.D. Golan and David Gregorio) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) AnandaMayi wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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