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Wednesday, 6 June 2012 - Smartphone maker HTC cuts sales target |
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Credit: Reuters/Shengfa Lin By Clare Jim TAIPEI | Wed Jun 6, 2012 10:37am EDT TAIPEI (Reuters) - Taiwanese smartphone maker HTC Corp cut its second-quarter revenue target, citing lower-than-anticipated sales to Europe and delayed product sales in the United States, while China is doing better-than-expected, it said. The world's No.5 smartphone vendor suffered a rapid fall from grace in the second half of last year as its phones failed to keep up with Apple's iPhones and Samsung's Galaxy range, after sales had grown four-fold and shares more than tripled in the 1-1/2 years since 2010. It cut its second-quarter revenue target by 13.3 percent on Wednesday. "A bigger softness is from Europe than the U.S.," chief financial officer Chia-Lin Chang told an analyst telephone conference, blaming the macroeconomic situation and intensified competition in that region. In the U.S., HTC experienced a delay in sales of two new smartphones, the HTC One X and HTC EVO 4G LTE, for around two weeks last month due to a requirement for customs inspections after losing a patent dispute with Apple. "But sales in China are better than we thought; we expect China will contribute a representative percentage to the revenue this quarter," Chang added. HTC cut its second-quarter revenue target to T$91 billion ($3.03 billion) from T$105 billion, compared to T$67.79 billion in the first quarter. It also revised down its operating margin forecast by 2 percentage points to 9 percent, but kept gross margin at 27 percent. The revision includes a one-time charge of T$2.6 billion to facilitate the clearance of inventory for certain products shipped from last year, an HTC statement showed. Without the charge, the revenue would have been T$93.6 billion. "Given all the things happening in the second quarter here, we certainly hope we can get the right guidance and have a more smooth transition going forward," Chang said. But analysts said the cut in forecast overshadowed the outlook for the second half of the year for both HTC and the whole industry. "If the reason is more because of the macro concern, then it's not in the control of the company, no matter how good its products are," said Bonnie Chang, an analyst from Yuanta Securities. "It can even affect the business of Apple." HTC's consolidated sales for May were T$30 billion, down 26.13 percent from the same month a year earlier. HTC reported a 70 percent tumble in net profit in the first quarter to T$4.464 billion ($151.5 million), just below forecasts. (Reporting by Clare Jim; Editing by Helen Massy-Beresford) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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