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See the best of Reuters photography. See more | Photo caption How to eat an insect An event in Brussels touts the nutritional value of insects. Slideshow Polluted playgrounds Children will resiliently find places to play, even if the locations are heavily polluted. Slideshow Exclusive: Sony/ATV starts auction for Virgin Music song catalog Tweet Share this Email Print Related News EU set to approve Universal Music, EMI deal within days Wed, Sep 19 2012 Round Hill buying Katy Perry, Cee Lo, other song rights: source Tue, Sep 18 2012 CORRECTED-Round Hill buying Katy Perry, Cee Lo, other song rights-source Tue, Sep 18 2012 Appeals court raises damages award in music piracy case Tue, Sep 11 2012 Pandora shares plunge on fears of Apple service Fri, Sep 7 2012 Related Topics Tech » Music » 1 of 2. Lenny Kravitz performs at the Rock in Rio Music Festival in Rio de Janeiro September 30, 2011. Credit: Reuters/Ricardo Moraes By Nadia Damouni and Peter Lauria Thu Sep 20, 2012 4:54pm EDT (Reuters) - Sony/ATV, the music publishing division of Sony Music, has kicked off an auction to sell the rights to more than 30,000 songs from artists ranging from Culture Club to Iggy Pop contained in the Virgin Music and Famous U.K. song catalogs, according to sources with direct knowledge of the process. These sources said non-disclosure agreements were sent out last week to more than 20 potential buyers, including Warner Music Group, Primary Wave Music, Round Hill Music, Imagem Music, Kohlberg Kravis & Roberts & Co LP, Platinum Equity Partners, Thomas H. Lee Partners and others. The signing of non-disclosure agreements is typically required at the start of an auction process as a condition of receiving books with detailed financial data about the company being auctioned. While a first-round bid deadline has not yet been set, the sources said they expect a deal to be valued at around $150 million. The sale of the Virgin Music and Famous U.K. catalogs were among the concessions required by regulators in order for Sony/ATV to receive approval for its $2.2 billion acquisition of EMI Music Publishing. John Branca, a partner at law firm Ziffren Brittenham who has represented Michael Jackson, Aerosmith, The Rolling Stones, and others, is running the auction on behalf of Sony/ATV. All parties mentioned above either declined comment or could not be reached for comment. Combined, the two catalogs control the rights to more than 30,000 songs, the bulk of which are from artists who rose to prominence during the 1980s and 1990s. Included in the catalogs are rights to songs from the Culture Club, Lenny Kravitz, Goo-Goo Dolls, Iggy Pop, Tears for Fears, Fine Young Cannibals, and many others. Music publishing catalogs can range in size from a few dozen songs to a few million. For instance, Round Hill on Tuesday acquired Arthouse Entertainment, which controlled the rights to just 150 songs from artists including Katy Perry and Cee Lo Green. By contrast, Sony/ATV, which is a joint venture of Sony Music and the estate of Michael Jackson, ranks as the record industry's largest music publishing house with the rights to more than 2 million songs. While record labels have struggled with declining CDs sales as a result of piracy and a shift to digital distribution, music publishing companies have gained in value because they collect revenue every time a song is played in any format since they control the underlying rights to the composition. All of the major record labels - Universal Music Group, Warner Music Group, and Sony Music - have publishing divisions, and a slew of independent companies such as Spirit Music Group and Primary Wave Music have cropped up in recent years to acquire the rights to song catalogs. (Reporting By Peter Lauria and Nadia Damouni) Tech Music Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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