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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared Goodbye kiss provoked Newark airport scare: report 12:19pm EST Sandra Bullock steals show at People's Choice 2:38pm EST Man threatening Jews hauled off flight in Miami 9:40am EST Goodbye kiss provoked Newark airport scare - paper 10:56am EST Three dead in Missouri factory shooting 2:00pm EST Man threatening Jews hauled off flight in Miami 9:40am EST Goodbye kiss provoked Newark airport scare: report 12:19pm EST Pomegranate compounds may ease breast cancer risk 05 Jan 2010 Three dead in Missouri factory shooting 2:00pm EST Goodbye kiss provoked Newark airport scare - paper 10:56am EST "American Idol" returns, but how long can it last? Jill Serjeant LOS ANGELES Thu Jan 7, 2010 2:28pm EST Related News Kara DioGuardi balances songwriting, TV work Mon, Jan 4 2010 Simon Cowell will leave "American Idol": report Tue, Dec 22 2009 Martin, Baldwin to "ratchet up the funny" at Oscars Wed, Nov 4 2009 LOS ANGELES (Reuters) - TV ratings juggernaut "American Idol" returns next week for a 9th season with comedian Ellen DeGeneres joining the judging panel but a big question mark hanging over the future of the show's biggest star -- Simon Cowell. Entertainment | Television | Media Despite slipping ratings for the past three years, the singing contest is expected to remain the jewel in the Fox network's crown as the most-watched show on U.S. television and the birthplace of the next potential moneymaker for the struggling record industry. Rampant rumors, neither confirmed nor denied, that abrasive British judge Cowell will bow out when his contract ends in May, the replacement of Paula Abdul with DeGeneres, and a gaggle of star guest judges will likely boost interest for the two-hour premiere on Tuesday, January 12, industry watchers say. But after the initial shows -- and after seven years of earning top dollar from advertisers, a No. 1 ranking from audiences and the envy of rival networks -- "American Idol" faces a critical year. Audiences slipped to an average 26.3 million viewers per each twice-weekly episode in 2009 from a 2006 high of about 30.8 million, and "Idol" advertising sales fell in 2009 to $858.6 million from $903.3 million in 2008, according to TNS Media Intelligence. "It is rare to see any pop culture phenomenon sustain that kind of momentum and those kind of ratings year in and year out. So it is natural to ask when the bubble will burst," said Entertainment Weekly's Michael Slezak. "I don't think we are quite there yet. The show could take a ratings hit and still be top of the heap. No matter where 'Idol' comes in, I'm sure the numbers will be the envy of all of Fox's competitors," Slezak said. BRING ON ELLEN DeGeneres joins the show as a judge along with Cowell, Randy Jackson, and last year's newcomer Kara DioGuardi. The popular TV talk show host was named last summer to replace Abdul, who quit when "Idol" producers would not meet her demands for a new contract. DeGeneres told her TV audience last week that she planned on being kind, empathetic and truthful. "I will be an honest judge without being mean," she added. But she will not be appearing on the show until February, when a few hundred out of tens of thousands of hopeful singers who auditioned across America are sent on to Hollywood. Pop stars Victoria "Posh Spice" Beckham, Katy Perry, Mary J. Blige, Avril Lavigne, Joe Jonas and Shania Twain are among the judges taking Abdul's place in the early audition rounds. "The show now has two very big stars in Ellen and Simon," said Todd Gold, managing editor of Fancast.com. "The curiosity factor is really going to help the show. But is it definitely a transitional year. Simon is at the center of one of the biggest and potentially costliest dramas in TV," Gold said. Speculation over Cowell, 50, flared anew in December when his brother said in a radio podcast that Simon would leave after the 2010 season to focus on bringing one of his British singing talent shows, "The X Factor", to U.S. TV in 2011. Cowell's publicist, Fox, and "Idol" producers all declined to comment. Online betting sites are already speculating on a possible replacement with "America's Got Talent" judge Piers Morgan and singer Sean "Diddy" Combs leading the pack. Gold and Slezak said that "Idol", which has produced Grammy winning stars like Kelly Clarkson and Carrie Underwood and is broadcast live or tape-delayed in more than 100 countries, would take a ratings hit should Cowell leave, but would not go off the air. Still, even before the show starts, talk has surfaced that it could take a major hit if he leaves. DeGeneres, who signed a five-year contract with "Idol," told Entertainment Weekly magazine in its new issue: "If Simon goes, I go!". Cowell replied that put him in a "tricky situation." "I think right now we have to concentrate on the next season and just get through that and worry about everything else afterwards," Cowell told Entertainment Weekly. (Editing by Bob Tourtellotte) Entertainment Television Media More from Reuters Ex-McKinsey director Kumar pleads guilty in Galleon case NEW YORK (Reuters) - A former McKinsey & Co director charged with leaking confidential information to Galleon Group founder Raj Rajaratnam became the seventh person to plead guilty in what U.S. prosecutors have called the biggest hedge fund insider trading case ever. Job market shows signs of healing Ford's Mulally sees sales boost from new tech Dow and S&P gain on GE, BofA | Video Iran strike could destabilize Middle East: Pentagon Three dead in Missouri factory shooting » More Top News Nexus is here - now what? The arrival of Google's new smartphone could mean a lot of things for the mobile industry, but one thing is clear: It's not playing by the rules. Full Article Ford CEO sees boost from new tech Motorola to sell inside-out phone Live Coverage: The CES in Las Vegas Technology Airline bomb report to "shock" The White House is set to release details about lapsed security that top aides say will shock Americans. Full Article Goodbye kiss provoked Newark scare Bomb suspect joined Qaeda in London U.S. crime rate bucks recession U.S. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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