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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Air France crash sparks pilot mystery 27 May 2011 UPDATE 1-EU, IMF to judge Greece as protests swell 29 May 2011 French ex-Minister in Libya, would defend Gaddafi 29 May 2011 Drunk badger disrupts traffic 09 Jul 2009 Roadside bomb kills seven NATO troops in Afghanistan 26 May 2011 Discussed 83 Netanyahu speech eyed for sign of U.S.-Israel rift 75 $1 trillion on the table in U.S. debt talks 54 Judge voids controversial Wisconsin union law Watched GM pulls the plug Fri, May 27 2011 Sarah Palin's Rolling Thunder Sun, May 29 2011 Scientists revive ancient spider in stunning 3D detail Tue, May 24 2011 Top Cannes movies get box office boost Tweet Share this By Pamela McClintock LOS ANGELES (Hollywood Reporter) - Did winning the Palme d'Or at the Cannes Film Festival do the trick for "The Tree of Life," a new drama starring Brad Pitt and Sean Penn? The film grossed an estimated $352,000 during its... Email Print Related News Jessica Chastain off to roaring start in Hollywood Fri, May 27 2011 "Hangover" and "Panda" sequels look to big holiday box office Thu, May 26 2011 Malick win, Von Trier ban share Cannes limelight Mon, May 23 2011 Fine films but no knockouts mark one strange Cannes festival Mon, May 23 2011 Terrence Malick epic wins Palme d'Or in Cannes Sun, May 22 2011 Analysis & Opinion Cannes – let the guessing game commence Open Palm Bay Related Topics Entertainment » Fashion » Film » Producers Bill Pohlad (C) and Dede Gardner and distributor Luc Besson (L) pose after receiving the Palme d'Or award for the film ''The Tree of Life'', by director Terrence Malick, during the closing ceremony of the 64th Cannes Film Festival, May 22, 2011 Credit: Reuters/Vincent Kessler By Pamela McClintock Mon May 30, 2011 12:55am EDT LOS ANGELES (Hollywood Reporter) - Did winning the Palme d'Or at the Cannes Film Festival do the trick for "The Tree of Life," a new drama starring Brad Pitt and Sean Penn? The film grossed an estimated $352,000 during its opening weekend in a total of four theaters in New York and Los Angeles. Its per-screen average of about $88,000 is a record for a film released by Fox Searchlight, surpassing the $80,000 average for "Black Swan" last year. The critically acclaimed film's performance was all the more impressive given its lengthy running time of 138 minutes, said Sheila DeLoache, the studio's senior VP for distribution. And Fox Searchlight relied almost entirely on publicity to generate interest in the drama, versus an expensive media campaign. "Winning the Palme d'Or really pushed it forward," DeLoache said. The last American film to walk away with the festival's top honor was Michael Moore's documentary "Fahrenheit 9/11" seven years ago. "Tree of Life" isn't the only film feeling the Cannes glow. Woody Allen's "Midnight in Paris," the festival's opening-night film, remained strong business in its second weekend. The Sony Pictures Classics release jumped six places to No. 7 with $1.9 million from 58 theaters; its 10-day total rose to a stellar $2.8 million. Last weekend, "Midnight" scored one of the best location averages of all time -- $99,834 -- when opening in six theaters. "Tree of Life" had a long and twisted journey to the big screen. The film's producer, Bill Pohlad, originally intended to open the movie in late 2009, but notoriously perfectionistic director Terrence Malick wasn't done in time. Nor was he ready for Cannes last year. DeLoache said evening shows were sold out in all four theaters. The studio is planning a slow rollout. This coming Friday, the film adds eight markets, playing in a total of 18 theaters. Come July 1, the film will be in a modest national release of 200 to 300 theaters. Entertainment Fashion Film Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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