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Bush in intensive care 26 Dec 2012 Rajaratnam agrees to pay $1.5 million disgorgement in SEC case 12:23am EST Discussed 139 More funerals in Newtown, White House gun task force meets 112 Lawmakers play waiting game with ‘fiscal cliff’ deadline in sight 79 UPDATE 1-US administration urges Republicans not to block ‘fiscal cliff’ deal Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Explosion in Nigeria Packed fireworks explode inside a building in densely populated Lagos, Nigeria. Slideshow Frigid swims Swimmers brave the cold temperatures to take a dip. Slideshow Sponsored Links Amazon most satisfying website to shop: survey Tweet Share this Email Print Related News U.S. retailers scramble after lackluster holiday sales Wed, Dec 26 2012 Slow growth offline, fear of Amazon drives retail deals Fri, Dec 21 2012 Nordstrom family scion keeps up with Amazon online Mon, Dec 17 2012 The true cost of free shipping Mon, Dec 17 2012 Lots of shopping left to do, less left to spend: Reuters/Ipsos poll Wed, Dec 12 2012 Analysis & Opinion Counterparties: Bushmasters and baksheesh SandRidge CEO sets bar even lower for oil patch Related Topics Investing Simplified » Tech » Media » A zoomed illustration image of a man looking at a computer monitor showing the logo of Amazon is seen in Vienna November 26, 2012. To match Special Report TAX-AMAZON Credit: Reuters/Leonhard Foeger By Jessica Wohl Thu Dec 27, 2012 12:03am EST (Reuters) - Amazon.com Inc remained the best website for shopping online while JC Penney Co Inc suffered the largest drop in customer satisfaction of any major online retailer this holiday season, according to a survey released on Thursday. Flash sale sites Gilt.com and RueLaLa.com were among the worst performers in online shopping satisfaction this season, according to ForeSee's Holiday E-Retail Satisfaction Index. "The importance of satisfying them and giving a great consumer experience is going to pay back huge dividends in terms of profitability for these retailers," said Larry Freed, president and chief executive officer of ForeSee, which measures customer satisfaction for companies, including retailers. Amazon has held the highest score in each of the eight years of the index, due in part to the wide variety of merchandise it offers and a site that is easy to use. "They've really done a great job in setting the standard for everybody else," Freed said of Amazon. Amazon's score was again 88 out of 100, while Gilt.com and Fingerhut.com shared the lowest score of 72. LLBean.com had the second-highest ranking, 85, up 4 points from a year earlier. A score of 80 or higher is considered strong, Freed said. JC Penney's score fell to 78 from 83. "They've struggled a lot in their stores as they've tried to reinvent themselves a bit and that's carried over a little bit to the website," Freed said. Other retailers that saw their ForeSee satisfaction scores drop included Apple Inc - down to 80 from 83 - and Dell Inc, which fell to 77 from 80. At Apple, as the popular tech company has brought out more products, navigating the site has become more of an issue, said Freed. Improving the functionality of the site would give it the biggest boost, he said. No. 1 U.S. retailer Wal-Mart Stores Inc, which is trying to grow its online sales, scored a 78 for its Walmart.com website, down from 79 in 2011. Rival Target Corp's website scored 79, up from 76 last year, when it had some struggles after taking over control of the site from Amazon. As for those flash sale sites coming in at the low end of the scores, Freed noted that some are trying to grow beyond the premise of flash sales, which offer a limited amount of marked down merchandise at specific times. "It works for some kinds of consumers, it's not going to work for every kind of consumer," said Freed. "Their models today are going to work and they're going to have a chance to be successful, but at the end of the day it's not the right answer for everybody." ForeSee's 2012 report was based on more than 24,000 surveys collected from visitors to websites of the 100 largest online retailers from Thanksgiving to Christmas, up from 40 retail sites in prior years. (Reporting by Jessica Wohl in Chicago; Editing by Phil Berlowitz) Investing Simplified Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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