The Freeland File
Global Market Data
Tales from the Trail
Lucy P. Marcus
David Cay Johnston
The Great Debate
Jack & Suzy Welch
Macro & Markets
Personal Finance Video
Microsoft unveils Windows 8 for public test
Boeing delivers biggest 747 to secret VIP buyer
28 Feb 2012
Romney survives in Michigan, eyes on Super Tuesday
Banks gorge on 530 billion euros of ECB funds
Ohio school shooter confesses as death toll climbs
28 Feb 2012
Taliban urge Afghans to attacks Westerners
Analysis: Can United States defuse Koran burning uproar?
Putin praises Cold War moles for stealing U.S. nuclear secrets
Sacha Baron Cohen gets a warning from Oscar
Fri, Feb 24 2012
U.S. Navy kicks off rail gun tests with a bang
Tue, Feb 28 2012
Dual victories for Romney
Tue, Feb 28 2012
Facebook revamps pages for businesses
Yahoo threatens Facebook as patent war looms
Tue, Feb 28 2012
Q+A-The complex interplay of social media and privacy
Mon, Feb 20 2012
Zynga warning on player spending hits shares
Wed, Feb 15 2012
Analysis: More than just Great Firewall awaits Facebook in China
Wed, Feb 8 2012
Facebook will release more user data: lobby group
Tue, Feb 7 2012
Analysis & Opinion
Tello tries to make customer service gripes more effective
Essential tax and accounting reading: California’s Facebook tax windfall, Big Four in China, GE’s taxes, and more
An illustration picture shows the log-on screen for the website Facebook, in Munich February 2, 2012.
Credit: Reuters/Michael Dalder
By Alexei Oreskovic
SAN FRANCISCO |
Wed Feb 29, 2012 10:57am EST
SAN FRANCISCO (Reuters) - Facebook revamped the pages businesses can set up on its online social network, providing a new way for brands to promote their goods to Facebook's 845 million users.
The new feature lets businesses, as well as celebrities and bands, create self-contained mini websites within Facebook using the Timeline format Facebook introduced for its users' profile pages earlier this year.
The introduction of Timeline for businesses comes ahead of a big event Facebook is holding in New York City on Wednesday to introduce various new services for marketers.
The world's No. 1 social network is ramping up efforts to attract the attention and budgets of large companies and advertisers ahead of its initial public offering.
Earlier this month, Facebook announced plans to raise $5 billion in an IPO expected to value the company at between $75 billion and $100 billion.
Facebook generated $3.7 billion in revenue last year, with 85 percent of it from advertising.
Businesses can set up pages on Facebook for free, but the idea is that companies whose pages experience a lot of customer interest might be interested in advertising on the service as well.
Macy's Inc, Coca-Cola and Wal-Mart Stores Inc were among the first businesses to roll out new versions of their Facebook pages, which gives companies more control to design splashy, media-rich pages. A chronological timeline on the right-hand side of the page lets businesses create customized pages for past years that incorporate images of memorabilia and milestones in a company's history.
(Reporting By Alexei Oreskovic; editing by Mark Porter)
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Advertise With Us
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.