InfoAnda - Recipe app aims to provide inspiration for meals |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

The women who guard other women in conservative Egypt | 9 December 2009
Likely U.S. envoy to Iraq is a fan of direct diplomacy | International | | 4 February 2009
Developing countries must boost broadband: U.N. | 23 October 2009

Film shows awe and agony of ship breaking world | Entertainment | | 28 November 2008

Forum Views () Forum Replies ()

Read more with google mobile : Recipe app aims to provide inspiration for meals |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Aerospace & Defense Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Anatole Kaletsky Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Frederick Kempe Christopher Papagianis Mark Leonard Reihan Salam Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Insight: GM's Volt: The ugly math of low sales, high costs 9:47am EDT Movies suffer worst box-office slump in a decade 09 Sep 2012 North Korea accepts flood aid offer from rival South | 6:52am EDT Thousands of teachers strike in Chicago, parents scramble 11:50am EDT Iraq blasts kill 100 as fugitive VP gets death sentence 09 Sep 2012 Discussed 194 Obama widens lead over Romney despite jobs data: Reuters/Ipsos poll 103 Chicago braces for first teacher strike in a generation 95 Movies suffer worst box-office slump in a decade Sponsored Links Recipe app aims to provide inspiration for meals Tweet Share this Email Print Related News Food vies with films for spotlight at Toronto film festival Wed, Sep 5 2012 New cookbook extols the power of plants Tue, Sep 4 2012 White House releases Obama beer recipes after calls from public Mon, Sep 3 2012 World Chefs: Trotter marks milestone by closing restaurant Tue, Aug 28 2012 World Chefs: Teaching students a thing or two about cooking Tue, Aug 21 2012 Related Topics Tech » Media » iPad » By Natasha Baker TORONTO | Mon Sep 10, 2012 6:02am EDT TORONTO (Reuters) - Anyone looking to expand their culinary horizons beyond steak and potatoes or spaghetti may find inspiration in a new app that provides recipes based on what is already stocked in the refrigerator. Gojee, for iPad, iPhone and Android devices, aims to inspire food lovers by providing recipes that incorporate particular ingredients, rather than for an exact dish. Lobster lovers can swipe through full-screen photos and recipes for dishes such as lobster carpaccio, butter-poached lobster with fresh tomatoes, or lobster macaroni and cheese with truffles. "Its biggest value is in a new way to cook something, whether it's chicken or pork or turkey or fish. Often the way it's prepared is what is unique," said Michael Lavalle, co-founder and CEO of New York City-based startup Gojee. The app aims to replicate the experience of being in a restaurant, where a diner might see a tantalizing dish zoom by and decide that it is worth ordering. "You didn't need to see 15 data points to have a hunch it was going to be good," Lavalle said. The app is focused more on discovery than leading a cook to an exact dish. But the company is hoping that users will also tote the newly released mobile app along with them as a tool at the grocery store. A shopper, for example, might walk into a store and see fresh salmon on sale, and perhaps also have some fresh cilantro at home they need to use. They could then plug these two ingredients into the app and find recipes that incorporate them, such as a salmon curry or roasted salmon with pink peppercorn sauce, and purchase the extra ingredients they would need. Gojee has fewer filters than other recipe services, but there is the option to filter out recipes that include particular ingredients, which Lavalle said is helpful for picky eaters or people with allergies. "You can put in gluten-free or vegetarian and it restricts the recipes to those parameters," he explained. The service includes over 10,000 recipes from approximately 300 food bloggers around the world. For cocktail lovers, there is also a separate drinks section. But the app will not help people looking for variations on a particular dish because it was not developed with that focus. "It's much more inspiration driven than utility driven," Lavalle said. The company plans to expand beyond recipes into other areas such as home decor, women's fashion and art. "Our overarching goal is to define and carve out the mobile Web that's emotional, pleasurable and visual," Lavalle added. (Editing by Patricia Reaney and Eric Beech) Tech Media iPad Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Monday, 10 September 2012
Gaddafi son's Libya trial to be delayed by five months: official |
Mali Islamists say army killing of preachers declaration of war |
Mexican opposition leader Lopez Obrador leaves coalition |
Nigeria floods kill 137, displace thousands |
Russian Orthodox Church under attack: Patriarch |
Amazon, in switch, will let Kindle users pay to opt out of ads |
Simultaneous bombs hit army compounds in Aleppo |
Iraq blasts kill 100 as fugitive VP gets death sentence |
Israel discussing Iran red line with U.S.: Netanyahu |
Japan's PM Noda likely to keep party leadership |
Gold Fields says 15,000 workers strike at South Africa mine |
U.S. probes reported record-shredding of fuel buys for Afghan army |
U.S. budget cuts sharpen battle for fighter jet exports |
Japan energy deadlock deepens; government fails to announce policy mix |
Analysis: Pressure from below strains Angola MPLA monolith |
Tracy Reese, a favorite of Michelle Obama, shows at Fashion Week |
Complex film Cloud Atlas divides in leap from page to screen |
Elvis Presley's bible fetches $94,600 at UK auction |
Yemen says kills deputy regional head of al Qaeda |
Video shows 20 Syrian soldiers believed executed |
Egypt to host meeting of regional states over Syria crisis |
Single gun used in French Alps killings: prosecutor |
West Bank city hit by violent price protests |
U.S. transfers Bagram prison to Afghan control |
Ethiopia pardons two jailed Swedish journalists |
Afghan Taliban threaten to kidnap and kill Prince Harry |
Irish minister backs revision of deal with unions |
Eastman Kodak to cut more jobs |
HP adds to layoff tally, now plans 29,000 job cuts |
Infosys to buy Lodestone for $349 million |
Groupon names chief accounting officer |
Toys R Us to launch its own tablet for children |
Recipe app aims to provide inspiration for meals |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01