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See the best of Reuters photography. See more | Photo caption Top tweets of 2012 Obama, Justin Bieber and Green Bay Packers' TJ Lang have garnered the highest number of retweets this year. Slideshow Santa season In the countdown to Christmas, Santa sightings are a common occurrence. Slideshow Sponsored Links Rebtel launches calling feature to add to apps Tweet Share this Email Print Related News EU set to fight Internet tax and "spying" at global summit Fri, Nov 30 2012 Analysis & Opinion Why we won’t have tablet-native journalism How the United Nations could ruin the Internet Related Topics Tech » Media » STOCKHOLM | Tue Dec 11, 2012 12:01pm EST STOCKHOLM (Reuters) - Sweden's Rebtel launched a calling feature which can be embedded in apps from games to dating services, a move which could help strengthen its user base and make it a more formidable rival to Microsoft Corp's Skype. Rebtel's new free voice platform, which can be used on both Apple Inc's iPhone operating system and by developers for Android phones, is intended to make apps more social and expand their reach. Rebtel has 17 million users and is the world's second-biggest internet calling service after Skype. Rebtel Chief Executive Andreas Bernstrom estimated that at least 10 percent of the 1.2 million apps in use would benefit from the call feature. "If we can get a tiny, tiny percentage to actually start using it, then there's going to be a lot of traffic going through our network," Bernstrom told Reuters. Europe's traditional phone companies are facing intensifying competition from Internet-based services like Viber and Tango as well as Skype and Rebtel. Skype, bought by Microsoft for $8.5 billion, now controls 25 percent of volume in international telephony. Rebtel combines internet calls with traditional calling and offers free calls between Rebtel users, but charges for calls outside its network. It is already profitable and is aiming for $80 million in revenue this year. (Reporting by Mia Shanley; Editing by Tarmo Virki and David Holmes) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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