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See the best of Reuters photography. See more | Photo caption Debby slams Florida Florida declares a state of emergency due to flooding. Slideshow Prison graduation Inmates celebrate earning their high school diploma from prison with a graduation ceremony at New York City's Rikers Island correctional facility. Slideshow Sprint to launch high-speed service in 5 cities Tweet Share this Email Print Related Topics Tech » Media » Dan Hesse, CEO of the Sprint Nextel Corporation addresses attendees during the International CTIA WIRELESS Conference & Exposition in New Orleans, Louisiana May 8, 2012. Credit: Reuters/Sean Gardner Wed Jun 27, 2012 4:47pm EDT (Reuters) - Sprint Nextel Corp Chief Executive Dan Hesse said he plans to kick off a high-speed wireless service in five U.S. cities on July 15, a move that could be crucial in its efforts to compete with bigger rivals Verizon Wireless and AT&T Inc. Sprint, the No. 3 U.S. mobile service, is upgrading its network with the same Long Term Evolution (LTE) high-speed technology its rivals are adopting, but is about a year-and-a-half behind Verizon Wireless and about 10 months behind AT&T. Hesse said on Wednesday the service will start in Atlanta, Dallas, Houston, Kansas City and San Antonio, and that more market launches will be announced later in the year. Sprint also said that by the end of 2013, it expects to have largely completed the build-out of its high-speed LTE nationwide network across the United States. Hesse told reporters in Atlanta that savings from reduced customer service costs have helped fund the network investment. He said customer care costs at Sprint have fallen to $2 billion from almost $4 billion about four years ago. "Good customer service costs less," Hesse said. The service, which is expected to provide money-losing Sprint a roughly six-fold increase in data speeds, is part of a $7 billion project that includes upgrading one network and decommissioning another. Sprint has also committed to buying $15.5 billion of iPhones from Apple Inc in the next few years. Sprint has said it would launch LTE around mid-year, listing Atlanta, Baltimore, Dallas, Houston, Kansas City and San Antonio as the first cities to have its LTE service. Sprint already sells multiple phones that support LTE in the hopes that customers would buy the devices in advance of the service launch. One of those smartphones is the new Samsung Galaxy S III, which is seeing rampant demand. Hesse said supply shortages of that phone had delayed its availability in stores. Sprint also said on Wednesday the Samsung Galaxy S III will be available in stores as of July 1. A 16GB version will be priced at $199.99 and 32GB version for $249.99 with a new line or eligible upgrade and two-year service agreement. Sprint's shares have been hugely volatile since the company gave details of its upgrade plans in October last year. The stock closed unchanged at $3.13 on Wednesday. No. 1 U.S. mobile provider Verizon Wireless is a venture of Verizon Communications Inc and Vodafone Group Plc. (Reporting by Karen Jacobs and Sinead Carew; editing by Jeffrey Benkoe and Richard Chang) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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