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Tuesday, 13 March 2012 - Youku to buy Tudou, creating China online video giant |
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William Gagan and Geoff Shivley share how the technology that allowed them to live stream their escape over the Turkish border also put their lives at extreme risk.  Video  Follow Reuters Facebook Twitter RSS YouTube Read Afghans, angry over killings, urge U.S. exit; uncertainty over transition talks | 5:25pm EDT UPDATE 4-Harrisburg, Pa. to skip two debt payments 10 Mar 2012 Whitney Houston's daughter hears mom talk to her 1:47am EDT Obama administration blocks Texas voter ID law 4:11pm EDT Sixteen Afghan civilians killed in rogue U.S. attack | 11 Mar 2012 Discussed 168 U.S. serviceman detained in Afghanistan over civilian casualties 137 Israel asks U.S. for arms that could aid Iran strike 117 Banks foreclosing on churches in record numbers Watched Israeli army releases video of airstrike Sat, Mar 10 2012 Turkish soap operas ignite culture war in Middle East revolution – Decoder Thu, Mar 8 2012 South by Southwest: Is CNN buying Mashable? - Felix TV Sun, Mar 11 2012 Youku to buy Tudou, creating China online video giant Tweet Share this Email Print Related News Apple's China legal battle over iPad spreads to U.S. Fri, Feb 24 2012 Wal-Mart to take majority stake in China e-commerce firm Mon, Feb 20 2012 Cisco appeals EU's approval of Microsoft/Skype deal Wed, Feb 15 2012 Analysis & Opinion Felix Salmon smackdown watch, banking-conflicts edition Goldman’s conflits, part 917 Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » Media » China » 1 of 2. An employee is seen through a glass wall as she walks past the logo of Youku.com above the reception desk at the company's headquarters in Beijing, in this December 9, 2010 file photo. Youku.com, China's largest online video company, is to buy second-ranked Tudou Holdings Ltd in an all-stock deal valued at more than $1 billion to create an industry leader in the world's biggest Internet market. Credit: Reuters/Soo Hoo Zheyang/Files By Kazunori Takada SHANGHAI | Mon Mar 12, 2012 5:06pm EDT SHANGHAI (Reuters) - China's top two online video companies are joining forces, with Youku.com buying smaller rival Tudou Holdings Ltd in an all-stock deal worth over $1 billion, creating an industry leader with more than a one third share of a market that is losing money as it battles rising costs. The two U.S.-listed firms have been bitter rivals, locking horns in courtroom battles over alleged copyright infringement and unfair competitive practices. Both companies have this month reported a net loss for last year, pinched by rising costs for Internet bandwidth, content and mobile video services. But bringing the two together is a good move for a highly competitive industry with many players fighting over more than 450 million Internet users, analysts said. "This creates China's biggest video site, but it doesn't create a YouTube - they still have less than 50 percent market share," said Bill Bishop, an independent analyst based in Beijing. Youku currently leads the fragmented Chinese online video market with a 21.8 percent share, ahead of Tudou's 13.7 percent, according to Internet research firm Analysys International. "We know online video is way too competitive. There are 10 players, where there should be only one to two," said Michael Clendenin, managing director of Shanghai-based RedTech Advisors. "After this merger there are still too many players in the industry," he said, noting others in the market such as Sohu.com Inc, Baidu Inc, and Tencent Holdings Ltd, which is trying to develop an online video platform. "These are not small, insignificant players. So even though this is a step in the right direction in terms of consolidation, there's still a long way to go," Clendenin added. Far from stifling competition, though, one rival even welcomed the move. "From an industry perspective, Youku and Tudou's deal is conducive for the healthy development of the sector," iQiyi, Baidu's online video platform, said in an email to Reuters. "The cost of purchasing copyrights in the market will be more effectively controlled with fewer ... online video companies. It will also reduce the competition for bandwidth and market talent." TUDOU SHARES JUMP Once the deal is completed, the combined entity will be named Youku Tudou Inc, and headed by Youku chairman and CEO Victor Koo. Tudou's CEO Gary Wang will join the new entity's board of directors. As of Friday's close, Youku's market value of around $2.85 billion was six times that of Tudou. Under the terms of the deal, Youku stock and ADS holders will own around 71.5 percent of the new company, with the rest held by Tudou shareholders and ADS holders. In pre-market trading on Monday, shares of Tudou, which is 9 percent owned by Sina Corp, more than doubled to $33.52 from Friday's $15.39 close. Partly reflecting the tough competition, Tudou shares, which debuted in August, had consistently traded below their IPO price of $29 each. "It (the deal) is a sign of how difficult this market is and both companies have probably realized how hard the road ahead would be if they went the independent route," said Bishop. "It should help them get to profitability. Tudou's earnings were released last week and were horrible." "I imagine this will help other companies in the sector that are trying to list, by reviving interest in the sector. It will also pull up other stocks such as Renren, which could now become takeover targets," he added. The two firms have sparred publicly in recent months, with Youku filing a lawsuit against Tudou earlier this year seeking 4.8 million yuan ($762,000) in compensation, saying it incurred losses because of claims by its smaller rival that Youku had misused copyrighted material, the official Xinhua news agency reported in February. The row began in December when the two firms traded accusations of stealing and reposting videos from each other's sites. Goldman Sachs, Allen & Company LLC and China Renaissance Holdings Ltd are financial advisers for Youku, the two companies said in statement. Morgan Stanley acted as lead financial adviser and Credit Suisse as co-financial adviser for Tudou on this deal, they said. (Additional reporting by Arpita Mukherjee in Bangalore, Melanie Lee in Shanghai, Lee Chyen Yee, Jerry Huang, Lawrence White in Hong Kong; Editing by Jason Subler and Ian Geoghegan) Tech Deals Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Global Deals Review Inflows Outflows Media China Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (2) lotusb wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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