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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Hamas's Meshaal: U.S. had no right to kill bin Laden 2:25pm EDT River flooding begins to "wrap arms" around Memphis | 07 May 2011 Citigroup shares face struggle post-reverse split 4:35pm EDT Apple usurps Google as world's most valuable brand | 2:03pm EDT Sen. Schumer proposes "no-ride list" for Amtrak trains 08 May 2011 Discussed 158 Concerns raised over shooting of unarmed bin Laden, burial 142 Obama at U.S. base to pay tribute to bin Laden mission 108 Boehner demands trillion-dollar cuts in debt deal Watched US releases video of bin Laden from compound Sat, May 7 2011 Bin Laden on tape Sun, May 8 2011 Mississippi River floods force evacuations Fri, May 6 2011 Apple, Conde Nast reach "New Yorker" iPad deal Tweet Share this By Yinka Adegoke NEW YORK (Reuters) - Apple Inc and magazine publisher Conde Nast reached a deal to offer the New Yorker on the iPad device in the latest sign that relationships are improving between the technology company and content owners. Conde... Email Print Related News Service launched for publishers to avoid Apple cut Thu, May 5 2011 Time Warner ad sales surge, but profit pressured Wed, May 4 2011 UPDATE 2-RIM tightens link with Microsoft with Bing option Tue, May 3 2011 RIM launches new BlackBerry Bold smartphone Mon, May 2 2011 Samsung sees tough outlook, Q1 hits 2-yr low on TVs Fri, Apr 29 2011 Analysis & Opinion How to find the best financial apps Tech wrap: New Apple iMacs built for speed Related Topics Technology » Media » iPad » Steve Jobs » Stocks A staff member holds the new Apple iPad2 at the Apple store in London March 25, 2011. Credit: Reuters/Luke MacGregor By Yinka Adegoke NEW YORK | Mon May 9, 2011 1:53pm EDT NEW YORK (Reuters) - Apple Inc and magazine publisher Conde Nast reached a deal to offer the New Yorker on the iPad device in the latest sign that relationships are improving between the technology company and content owners. Conde Nast said iPad editions of other magazines will also be available by subscription through Apple's In-App Purchase system on the popular App Store. Titles including Vanity Fair, Glamour, Golf Digest, Allure, Wired, Self and GQ will be available in coming weeks. Publishers have eyed fancy digital versions of print publications for tablet computers like the iPad but have held back because of what they considered onerous terms. "Over time, we'll see subscriptions leading to greater and greater scale, helping to drive overall industry growth," said Robert Sauerberg, Conde Nast president, in a statement. Apple clashed with publishers in February when it introduced a standard 30 percent fee on all sales within the App Store, including paid subscriptions. Many publishers have complained that the fee is too onerous to establish profitable subscription sales via the increasingly popular iPad. Also at issue: whether the publisher or Apple owned the customer relationship. Conde Nast focused on customer relationship data in its negotiations with Apple's Internet services executive, Eddie Cue. Under the agreement Conde Nast now has with Apple, when customers subscribe to magazines via the App Store they will receive a prompt to share their email and establish a log-in to access additional content, according to a Conde Nast spokeswoman. The magazine publisher also convinced Apple to let the 1 million existing subscribers of the print edition of the New Yorker download and read iPad versions of the magazine for no additional fee. "We are confident we will have data we need to make this a strong business long-term," said Conde Nast spokeswoman Mistrella Murphy. Conde Nast also pushed for pricing flexibility with Apple. In February Apple said publishers would not be allowed to sell a subscription via the App Store at a higher price than it does elsewhere. Conde Nast said it will offer print and digital bundles of some of its titles like Wired for the same price as it sells the iPad edition on its own. Following the uproar over its February announcement, Apple has in recent weeks started reaching individual deals with major publishers, including Time Warner Inc's Time Inc and Hearst Corp. Hearst, which publishes Esquire and O: the Oprah magazine, will have more access to customer information from subscriptions sold through the App Store. Time Inc's improved relationship with Apple has already inspired it to begin testing the limits of getting online readers accustomed to paying to read Fortune, a publication that hitherto has been available for free. Fortune magazine, owned by Time, made a widely discussed feature story about Apple available only to customers of its print and iPad editions. The story was kept off Fortune.com. (Editing by Steve Orlofsky) Technology Media iPad Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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