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Edition: U.S. Article Comments (2) Save Email Print Reprints Most Popular Most Shared Aerosmith's Steven Tyler falls off stage again 18 Aug 2010 Police bust Paris "booby" trap gang 18 Aug 2010 Chrome OS tablet from HTC reported to ship in November 18 Aug 2010 Google CEO Exposes Dark Side of Social Networking 18 Aug 2010 Eggs linked to salmonella outbreak in 3 states 18 Aug 2010 Tai Chi beats stretching in fibromyalgia study 18 Aug 2010 Rocker John Mellencamp likens Internet to A-bomb 18 Aug 2010 Economic numbers point to darker outlook 4:53pm EDT More tough economic times forecast by CBO 2:08pm EDT Analysis: For local governments housing crisis keeps hitting 18 Aug 2010 Tai Chi beats stretching in fibromyalgia study 18 Aug 2010 Google CEO Exposes Dark Side of Social Networking 18 Aug 2010 Aerosmith's Steven Tyler falls off stage again 18 Aug 2010 Intel buys security software firm McAfee for $7.68B 3:52pm EDT Police bust Paris "booby" trap gang 18 Aug 2010 Award winners 30 Jun 2010 Eggs linked to salmonella outbreak in 3 states 18 Aug 2010 Egg recall expanded in salmonella outbreak 9:59am EDT Facebook "Places" lets users track friends and services 12:08pm EDT Study links pesticides to attention problems 3:15am EDT Smoking still too common in movies, CDC says Digg This Tweet This Share on LinkedIn Share on Facebook Related News Lifestyle factors linked to teens' headaches Wed, Aug 18 2010 Quarter of Chinese adults aware of smoking risk: survey Tue, Aug 17 2010 Food poisoning outbreaks down 8 pct in 2007: CDC Thu, Aug 12 2010 No big outbreaks of disease in Haiti, surveys find Thu, Aug 5 2010 Related Topics U.S. » Fashion » Entertainment » Health » Film » WASHINGTON | Thu Aug 19, 2010 2:40pm EDT WASHINGTON (Reuters) - The number of U.S. movies showing people smoking has declined since 2005, but cigarettes still feature in far too many films and could be influencing young people to take up the habit, according to a report released on Thursday. The report's authors recommended that movie ratings also consider whether the film depicts smoking and suggested strong advertisements about the dangers of smoking precede movies that show tobacco use. "The results of this analysis indicate that the number of tobacco incidents peaked in 2005, then declined by approximately half through 2009, representing the first time a decline of that duration and magnitude has been observed," the team at the U.S. Centers for Disease Control and Prevention, the University of California San Francisco and elsewhere wrote. "However, nearly half of popular movies still contained tobacco imagery in 2009, including 54 percent of those rated PG-13, and the number of incidents remained higher in 2009 than in 1998," they added in the CDC's weekly report on death and illness. Two members of the U.S. House of Representatives, Democrat Edward Markey and Republican Joseph Pitts, who both serve on the Energy and Commerce Committee, wrote the Motion Picture Association of America encouraging the industry to adopt stronger anti-smoking measures. "Exposure to onscreen smoking in movies increases the probability that youths will start smoking. Youths who are heavily exposed to onscreen smoking are approximately two to three times more likely to begin smoking than youths who are lightly exposed," the CDC report reads. The researchers counted each time tobacco use was shown in the biggest-grossing films of 1991 to 2009. "This analysis shows that the number of tobacco incidents increased steadily after the 1998 Master Settlement Agreement between the state attorneys general and the major cigarette companies, in which the companies agreed to end brand placement," they wrote. They said the Motion Picture Association of America had done little to make changes but noted some studios had made voluntary changes and said Viacom was the first company whose movies rated for youth showed no use of tobacco in 2009. They suggested more policies could encourage filmmakers to do better. "Such policies could include having a mature content (R) rating for movies with smoking, requiring strong antitobacco ads preceding movies that depict smoking, not allowing tobacco brand displays in movies, and requiring producers of movies depicting tobacco use to certify that no person or company associated with the production received any consideration for that depiction," they wrote. (Reporting by Maggie Fox; editing by Julie Steenhuysen and Mohammad Zargham) U.S. Fashion Entertainment Health Film Comments See All Comments (2) | Post Comment Aug 19, 2010 3:56pm EDT …Drug usage, violence, killing, sex and extreme langauge is okay though! You just can’t smoke because youth will see it. I got a hint for you…youth is already doing ALL of the above! Stupid PC arguements! Started with the Clintons “it’s for the children” BS! Now Chavez is trying to mute news pictures of violence because “it’s for the children!’ mkowa Report As Abusive Aug 19, 2010 4:11pm EDT Have to agree..smoking is MINOR compared to all the other BS in movies…and I like a good action..mystery..but give me a break… rgw Report As Abusive See All Comments (2) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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