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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Britain warns Ecuador it could enter embassy to get Assange 15 Aug 2012 UPDATE 2-US hypersonic aircraft crashes seconds into military test flight 15 Aug 2012 Militants attack major Pakistan air base; 9 killed | 4:18am EDT Stylus, split-screen stand new Samsung tablet apart 2:25am EDT Dallas mayor declares emergency over West Nile virus 15 Aug 2012 Discussed 138 Obama’s lead over Romney grows despite voters’ pessimism 122 Romney to announce vice presidential choice Saturday 94 Analysis: Are Israelis tough enough for a long war with Iran? Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Life without sight A glimpse at the lives of visually impaired children and adults. Slideshow Quakes hit Iran The aftermath of two powerful quakes in northwest Iran. Slideshow Stylus, split-screen stand new Samsung tablet apart Tweet Share this Email Print Related News Samsung unveils new tablet to challenge Apple's iPad Wed, Aug 15 2012 At trial, it's Samsung's turn to say Apple copied Tue, Aug 14 2012 Apple expert shines light on Samsung sales in U.S. Mon, Aug 13 2012 Samsung takes on Apple over value of phone features Fri, Aug 10 2012 Former Apple designer says Samsung phones looked similar Tue, Aug 7 2012 Related Topics Tech » Media » iPad » 1 of 7. A Samsung employee reaches up to display a Samsung Galaxy Note 10.1 at an unveiling event in New York August 15, 2012. Credit: Reuters/Lucas Jackson By Miyoung Kim SEOUL | Thu Aug 16, 2012 2:25am EDT SEOUL (Reuters) - With the launch of its new tablet, unveiled in the United States, Samsung Electronics is looking to build on the popularity of its Note 'phablet', and expects key features such as a stylus-type pen and split-screen function to stand the new device apart from rival Apple Inc's iPad. The Galaxy Note 10.1 tablet launches on Thursday in the United States, Britain and South Korea, and has picked up positive early reviews from tech bloggers impressed with the S-Pen's writing and sketching performance and the tablet's ability to have two apps active on a split-screen. The South Korean firm, which Apple accuses of copying the design and some features of its iPad and iPhone, has priced the new tablet at $499 for 16 gigabytes of memory and WiFi-only, the same as the iPad - leaving analysts doubting its impact. "When you look at the price and overall consumer awareness about Samsung tablets, it's not likely to be a big success," said Park Young, an analyst at Woori Investment & Securities in Seoul. "Tablets are getting cheaper and even Apple is rumored to be preparing a cheaper iPad. Consumers also tend not to spend much on tablets any more as smartphones can do most of the entertainment functions that tablets offer." Samsung has emphasized how the Note 10.1 is a "game changer" from rival tablets, which are primarily used to consume media - highlighting the device's ability to personalize and create. At Wednesday's launch event in New York, "Moulin Rouge" movie director Baz Luhrmann and fashion designer Zac Posen were on hand to demonstrate how they use the S-Pen stylus in their work. PRODUCT RANGE The U.S. debut of the Galaxy Note 10.1, which uses Google's Android software, comes just three months after the second version of Samsung's flagship Galaxy Tab 10.1 went on sale in May. In the coming months, Samsung is also expected to unveil a new tablet running on Microsoft's new Windows operating system. While Apple has a single 9.7-inch iPad line-up, Samsung offers a range of products of different sizes - from 7.7-inches to 8.9 inches and 10.1 inches - and late last year created the hybrid phone-cum-tablet, or phablet, category with the 5.3-inch Note, which has sold more than 10 million units since October. A revamped version of the Note smartphone is expected to be unwrapped in Berlin late this month. Samsung hopes the Galaxy Note 10.1 can help it narrow the gap with Apple in tablet markets, where it remains a distant second to the Cupertino, California-based firm. Apple sold 28.8 million iPads in January-June, giving it 64.4 percent of the market, well ahead of Samsung's sales of 4.4 million tablet models and 9.9 percent market share, according to research firm IHS iSuppli. The new Note 10.1 boasts a quad-core processor with 1.4 GHz clock speed, and comes with a 5 megapixel rear camera and 1.9 megapixel front-facing camera, which also detects the user's eye movements to prevent the device from going into standby mode. The 32 GB model will sell for $549, versus iPad's $599. A U.S. judge on Wednesday asked for the chief executives of Apple and Samsung to speak to each other before a jury begins deliberating next week in the high-stakes patent trial between the two tech titans. In Seoul on Thursday, Samsung shares closed unchanged at 1.345 million won ($1,200) in a market down 0.05 percent. Shares in Apple closed down 0.1 percent on Nasdaq on Wednesday. ($1 = 1129.6500 Korean won) (Reporting by Miyoung Kim; Additional reporting by Sinead Carew in NEW YORK; Editing by Ken Wills and Ian Geoghegan) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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