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See the best of Reuters photography. See more | Photo caption Protests erupt in Egypt Protests against Egypt's president sweep the country. Slideshow A donkey's burden The heavy payloads carried by some donkeys. Slideshow Sponsored Links Vivendi's SFR begins 4G battle in France Tweet Share this Email Print Related News UPDATE 3-Vivendi's SFR telecom unit to cut 856 jobs Wed, Nov 28 2012 Vivendi raises profit goal on games strength Tue, Nov 13 2012 Vivendi wants at least 7 bln euros for GVT: sources Wed, Nov 7 2012 UPDATE 3-Alcatel seeks to shore up balance sheet after Q3 loss Fri, Nov 2 2012 Related Topics Tech » Media » Thu Nov 29, 2012 7:54am EST LYON, France (Reuters) - Vivendi's SFR launched France's first fourth-generation mobile service open to the public on Thursday, kicking off a race with rivals in an increasingly competitive French market. SFR launched the service in the southern French city of Lyon and will add Montpellier in mid-December. Lille, Marseille, Strasbourg, and Toulouse will be added in the first half of 2013, while SFR does not expect to offer the service in Paris until next autumn because of difficulties installing mobile antennas in the capital. Like other French operators, SFR is counting on the launch of faster 4G technology to lure back customers to higher-cost mobile plans and counter the price war underway since Iliad's Free Mobile service launched in January. France Telecom and Bouygues Telecom are also building out their 4G networks and commercial launches are planned for early 2013. France Telecom has begun selling limited 4G services to business customers in a few cities. "There is an advantage to being first to launch 4G to the broad public to show that this new, better technology is not reserved for the happy few," SFR head Stephane Roussel said. Mobile phones capable of running on 4G frequencies in Europe are only trickling to the market, and the lack of them has held back the development of the service. With plans starting at 49.99 euros ($64.53) a month for 2 gigaoctets of mobile data, SFR will offer 4G phones including the Samsung Galaxy III, HTC One, and the Motorola Razr. Nokia's Lumia 920 will soon also be added to the line-up. The suppliers for 4G network gear are Nokia Siemens Networks and Huawei. French consumers are getting access to 4G services slowly over the coming year as operators build networks. In the UK, EE recently launched a 4G service but other carriers must wait until licenses are auctioned next year. In Germany, Vodafone and Deutsche Telekom have started offering 4G already. 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