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Edition: U.S. Article Comments (0) Technology Google and ITA deal approved with conditions Facebook now wants a say in computer hardware Google's Page makes first changes to management Steve Wozniak says would consider return to Apple Wozniak-backed startup challenges storage giants Expedia plans to split into 2 companies Graduate uses Facebook to find financial aid Wealth management? There's an app for that Follow Reuters Facebook Twitter RSS YouTube Read Reid says Republicans want shutdown to close clinics 11:23am EDT Wisconsin court race won't be certified without probe 4:48pm EDT With no budget deal, government shutdown looms | 4:22pm EDT Facebook now wants a say in computer hardware 10:24am EDT WRAPUP 1-Japan to stop pumping radioactive water into sea 11:27am EDT Discussed 120 U.S. to reach debt limit by May 16: Geithner 96 Reid says Republicans want shutdown to close clinics 81 Stumbling blocks remain in budget fight Watched NATO air strike hits Libyan rebels Thu, Apr 7 2011 7.4 magnitude quake strikes Japan Thu, Apr 7 2011 Students clash at Madrid rally 9:29am EDT small business Is social media the elephant in the room? GoDaddy founder Bob Parsons caused a stir when he posted a video of him killing an elephant on Twitter. It's the latest example of the inherent dangers of social media and small businesses should take heed to avoid pulling a "Parsons." Full Article Managing elephant-sized social media blunders The do's and don'ts of securing a domain name 5 signs you need a marketing makeover Google's Page makes first changes to management Tweet Share this By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google Inc (GOOG.O) CEO Larry Page, in his first major reorganization since taking the reins as CEO, moved to streamline decision-making at the key social network, mobile, Internet software and Youtube... Email Print Related News Google, ITA deal approved with conditions 2:46pm EDT Google's Page makes first changes to management 12:46pm EDT Facebook now wants a say in computer hardware 4:47am EDT Special report: How News Corp got lost in Myspace Thu, Apr 7 2011 FTC and Justice Department mull Google antitrust probe Wed, Apr 6 2011 Analysis & Opinion The SEC comes round to private markets Unchain my supply Related Topics Technology » Media » Stocks Google co-founder Larry Page is seen at the Sun Valley Inn in Sun Valley, Idaho in this July 8, 2010. Credit: Reuters/Mario Anzuoni/Files By Alexei Oreskovic SAN FRANCISCO | Fri Apr 8, 2011 1:29pm EDT SAN FRANCISCO (Reuters) - Google Inc (GOOG.O) CEO Larry Page, in his first major reorganization since taking the reins as CEO, moved to streamline decision-making at the key social network, mobile, Internet software and Youtube product groups. Social networking chief Vic Gundotra, Android head Andy Rubin, Chrome senior vice president Sundar Pichai and Youtube head honcho Salar Kamangar have been given a direct reporting line to Page and greater autonomy, according to a source familiar with the matter who confirmed changes first reported in The Los Angeles Times. Also given a direct line to Page -- who officially assumed his role on Monday -- were search senior vice president Alan Eustace and advertising chief Susan Wojcicki, the source said. A Google spokesman confirmed that there had been a management reorganization at the company, but declined to provide details. The spokesman noted that it had been very clear when the CEO change was announced in January that Page was looking to streamline the way the company is run and to make clear lines of accountability. Investors had predicted bold and aggressive moves by Page to whittle down red tape at Google, and a renewed focus on search, mobile and technological innovation, following a decade under the leadership of former CEO Eric Schmidt. But some feared Page, who cofounded Google while a computer graduate student at Stanford in 1998, would neglect the crucial CEO's task of managing the expectations of Wall Street. The changes point to major areas of focus for the company, which dominates Internet search and advertising but is increasingly expanding -- with mixed success -- into social networking and mobile software. Google is the world's No. 1 search engine and generated roughly $29 billion in revenue in 2010. But the company is facing increasing competition from social networking site Facebook and iPhone-maker Apple Inc. (AAPL.O) The management changes at Google also come days after the departure of Senior Vice President of Product Management Jonathan Rosenberg, who according to the company had intended to leave in the next year or two regardless. Of the promoted executives, several had reported to Rosenberg. Shares of Google were up 0.3 percent at $581.80 on Friday afternoon. (Reporting by Alexei Oreskovic, editing by Matthew Lewis) Technology Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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