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Tuesday, 20 December 2011 - Buyer beware: Taylor gems may take years to show profit |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Davos 2012 Technology Media Small Business Legal Deals Earnings Summits Business Video Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Gregg Easterbrook Nader Mousavizadeh James Saft Lucy P. 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Credit: Reuters/Mike Segar By Jill Serjeant LOS ANGELES | Tue Dec 20, 2011 8:48am EST LOS ANGELES (Reuters) - If ever there was a sale that begged a "buyer beware" disclaimer, it may be last week's auction of Elizabeth Taylor jewelry, gowns and art that fetched more than 400 times experts' estimate for at least one item. But for Taylor shoppers who collectively paid $157 million to acquire items once owned by the Hollywood legend and who, perhaps now, are suffering a severe case of buyer's remorse, experts say relax. In some cases, the investment may take years to pay off, but eventually should show a profit. "Elizabeth Taylor's image, her outsize life, her husbands, the people she interacted with, are all part of major Hollywood folklore," said New York art lawyer Judith Bresler, author of "Art Law: A Guide for Collectors, Investors, Dealers and Artists". "I definitely think she will endure and that this will be a very good investment. And on top of that, you can wear them. You can't do that with stocks," Bresler said. Auctioneers Christie's ended the week-long auction last Saturday. The least expensive item -- one of the few that sold within its estimate -- was an Emilio Pucci two-piece outfit that went for $563. The most expensive was an $11.8 million pearl, ruby and diamond necklace that carried a pre-sale estimate of $2 million to $3 million. Taylor's gems comprised $137 million of the total sales figure, and Christie's priced them on the value of the jewels alone. They hadn't fully accounted for "The Liz Factor," the actress's adoration by fans, her storied Hollywood career and globe-trotting life among the rich and powerful. Yet to many celebrity memorabilia experts, the high prices were little surprise in a red hot market. They say Taylor, who died in March at 79, will rank with icons like Marilyn Monroe, John Lennon and Jacqueline Kennedy in years to come. Even astronomical prices -- a 33.19-carat diamond ring from husband Richard Burton went for $8.8 million -- will likely hold up and increase again. It just may take years to happen. PATIENCE IS A VIRTUE Celebrity auctioneer Darren Julien said the pop culture market is extremely strong right now, especially with collectors from China and Japan who are buying for investment. In June, Monroe's iconic "subway dress" from "The Seven Year Itch" sold for $4.6 million, while Audrey Hepburn's black and white Ascot dress in "My Fair Lady" fetched $4.4 million. Julien said two pairs of shoes belonging to Monroe that sold for $3,000 in 1999, fetched more than $35,000 when his company Julien's Auctions sold them eight years later. "I think Elizabeth Taylor will be the same. But you have to be patient. You can't sell them for profit in a year or two. It's going to be at least 5-10 years," Julien said. Some of Taylor's items also had direct links with other collectible figures, including a signed Andy Warhol print of the actress and a diamond bracelet from pop star Michael Jackson that are seen as insuring their long-term value. Few of the Taylor Collection buyers released their names, but the 33-carat diamond ring was purchased by a South Korean businessman who was buying on behalf of South Korean hotel conglomerate Eland World, which plans to exhibit the ring. The New Pork Post quoted sources as saying that jewelers Bulgari bought back some $20 million of its own pieces. Christie's declined to confirm or deny the report but Julien said such a purchase would not be unusual. "We see that with many companies ... They put these items on display or do something with them marketing wise," he said. Among buyers, there also will be those who just want to own, and wear, a piece of history. Reality TV star Kim Kardashian said she paid $64,900 for three jade bracelets, telling InStyle.com, "I believe they carry her spirit". Bresler said she bought four necklaces at a Jackie Kennedy auction in 1996, which exceeded estimates by 750 percent. "It is a powerful feeling when you wear one of them," said Bresler. "You feel you are assuming the aura of the iconic figure who owned them. How can you put a price on that?" (Reporting by Jill Serjeant; Editing by Bob Tourtellotte) Entertainment Fashion Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap Magic Johnson Expanding Role on NBA Pregame Show 11:07am EST ABC and ESPN's "Kia NBA Countdown" moving to Staples Center FilmFunds to Use Crowdsourcing to Pitch 3D Conversions (Exclusive) 11:02am EST The networking site for filmmakers acquires post-production house Duran Duboi U.S. and will ask members which movies they want to see in 3D Google Beware: Apple Wins Patent Ruling, More Suits Could Follow 10:53am EST The United States International Trade Commission protects an Apple patent 'Community' Flash Mob: Fans Hope to Save NBC Comedy (Video) 10:09am EST Christmas trees and fake goatees are the accessories for the flash mob planned for Thursday at Rockefeller Center   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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