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Slideshow FT sees BlackBerry with smaller role in future Tweet Share this Email Print Related News Adobe to help stream Olympics, eyes Super Bowl Tue, Jun 12 2012 Apple takes on Google with own maps, better Siri Tue, Jun 12 2012 Apple expected to unveil applications to take on Google Mon, Jun 11 2012 Apple's war with Google heats up Fri, Jun 8 2012 Analysis: In scare for newspapers, digital ad growth stalls Thu, Jun 7 2012 Analysis & Opinion The great newspaper liquidation RT @johncthompson: The FT predicts more digital subscribers than it sells print copies by end of year http://t.co/3tv21YHn Related Topics Tech » Media » iPad » By Jennifer Saba and Yinka Adegoke NEW YORK | Thu Jun 14, 2012 4:26pm EDT NEW YORK (Reuters) - Financial Times, which gets nearly a third of its revenue from digital subscriptions, expects BlackBerry smartphones to become less important for corporate executives as BlackBerry loses market share to devices like Apple Inc's iPhone and Google Inc's Android-based system. FT.com Managing Director Rob Grimshaw said BlackBerry, made by Research In Motion, is now fourth in terms of priority for developing the FT's applications, even behind Microsoft Corp's Windows 8. "It's something we keep pushing back," Grimshaw said at the Reuters Global Media and Technology Summit in New York. "We'll be doing something, but it's becoming less and less important in our world. They still have a presence in the corporate marketplace but they have lost their dominance." The Financial Times, owned by Pearson PLC, has been a leader among newspaper publishers in devising strategies to make money from digital media. It has been charging for access to its website for more than a decade and has applications for the iPhone and Android-based devices. Last summer FT.com declined to place its app in the Apple iTunes Store and instead developed a Web-based app, in order to sidestep Apple's control of user data and revenue-share terms. Many content providers are wary of not being in the Apple store since so many consumers own iPads and iPhones. Grimshaw said FT's absence from the Apple store has not hurt its ability to attract digital readers. "We've been publishing since 1883. We don't need Apple to tell people we're here," said Grimshaw. The FT has 285,000 digital subscribers, nearly half of its total readership. Grimshaw expects the FT will derive 50 percent of its revenue from digital in the next three to four years. While the FT is in a somewhat unique position with its global reach and business related news, it is closely watched by other newspapers that are considering charging for online content. The industry is facing unprecedented challenges as advertisers choose to spend elsewhere and readers ditch paid print product in favor of free online news. Newspapers' advertising revenue has dropped more than 50 percent in five years, wiping out more than $20 billion in revenue, Grimshaw noted, citing figures from the Newspaper Association of America. "What that will result in is a lot of newspapers going under," he said. Newspapers' mass distribution had always given it a competitive edge. But the Internet turns that on its head, Grimshaw explained. "In some ways it didn't matter what you put in the product. People would still buy it. You move online, distribution is not an advantage," he said. "The result you see is a massive oversupply of news." (Reporting by Jennifer Saba and Yinka Adegoke; Editing by Phil Berlowitz and Richard Chang) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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