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Slideshow Aggressive iPhone launch plan boosts Apple outlook Tweet Share this Email Print Related News Wall Street ends flat as Fed wait nears an end Wed, Sep 12 2012 Nokia to start selling make-or-break smartphone in November Fri, Sep 7 2012 Amazon takes on Apple with larger, cheaper Kindle Fires Thu, Sep 6 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 Wall Street cuts losses on Apple strength; FedEx down late Tue, Sep 4 2012 Analysis & Opinion Apple’s iPhone offers subtle and sublime charms Apple’s new iPhone had a strong launch, but it’s no leapfrog Related Topics Tech » Media » iPad » Related Video iPhone sales must double to stoke Apple stock: analyst - Investing 201 5:34am EDT iPhone 5: better, not best Taller, slimmer, faster iPhone 5 launched Phil Schiller, senior vice president of worldwide marketing at Apple Inc., introduces the iPhone 5 during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. Credit: Reuters/Beck Diefenbach By Aditi Sharma and Sayantani Ghosh Thu Sep 13, 2012 12:18pm EDT (Reuters) - Sales of the new iPhone 5 could be double those of the previous model in its first week on the market, thanks to Apple Inc's most aggressive smartphone launch plan yet, and up to 33 million iPhones may be sold this quarter, analysts said. Many expressed surprise at how quickly Apple planned to roll out the new model around the world, saying this showed supply constraints that afflicted past releases would not be a problem this time for the bigger, faster and slimmer iPhone 5. The new model ships on September 21 in the United States, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and Britain, and will hit 100 countries by the end of the year in the fastest international rollout for an iPhone so far. While many Apple watchers said the new iPhone lacked a "wow" factor, Apple shares rose after the launch, in contrast to a fall after the launch of the previous model, the 4S, almost a year ago. "We are positively surprised that this iPhone rollout is Apple's fastest yet," Barclays Capital said in a client note, adding that it had previously thought supply constraints for sensors in the new screens would hold back initial sales. "Given this pace it would seem Apple is very well positioned for upside in the December quarter." Analysts raised forecasts for Apple's share price by as much as $200 to between $750 and $1,000. Apple shares were up 1.1 percent at $676.91, in heavy trading on the Nasdaq. The iPhone 5 sports a 4-inch "retina" screen that displays a sharper image. It can run on high-speed 4G LTE wireless networks and is 20 percent lighter than the previous iPhone 4S. "While it lacked the mind-blowing innovation we have come to expect of Apple, (it) is differentiated enough to maintain a sizable product advantage over its competitors," said FBR Capital markets, the brokerage that is forecasting Apple's shares to hit $1,000 within the next year. The previous iPhone 4S initially got a muted response from investors on its launch in October 2011, but customers loved it and booming sales have pushed Apple stock up 80 percent since. NOKIA, BLACKBERRY BLUES Apple will continue to win sales with older models, brokerage William Blair & Co added, putting more pressure on Research in Motion Ltd's BlackBerry, other offerings from Nokia Oyj and less-sophisticated smartphones that use Google Inc's Android software. "The iPhone 4 will be sold for free after subsidies, replacing the 3GS and providing a strong product to compete in the high-growth, low-end smartphone market," William Blair said. The brokerage raised its sales forecast for all iPhone models by 29 percent to 33 million for the July-September quarter, at the top of forecasts seen by Reuters. Brokerages raised their sales estimates for the September quarter from anywhere between 3 percent to 36 percent, with most expecting between 20 million and 30 million iPhones to be sold. Janney Capital Markets said it expected the iPhone 5 to sell 7 million to 10 million units by the end of the month, while RBC Capital Markets expects 8 million to 10 million to be shipped during the same period. RBC Capital said sales of iPhone 5 this month could result in additional Apple sales of $4 billion to $5 billion for the fourth quarter ending September 30. The brokerage increased its price target for the stock by $50 to $750. MORE TO COME Barclays, which raised its price target for Apple stock to $810 from $750, said Apple would have a "unique holiday season" as it would also benefit from a launch of a smaller iPad and new Mac computers. Credit Suisse forecast 20 percent growth in high-end smartphone sales next year, with Apple seen grabbing a 47 percent share, topping archrival Samsung Electronics Co Ltd with 40 percent. It picked the two companies to capture just over half of the overall smartphone market, including less-sophisticated models, putting "tremendous pressure" on RIM, HTC Corp, Nokia and the rest of the Android market. (Writing by Rodney Joyce; Editing by Ted Kerr) (sayantani.ghosh@thomsonreuters.com; within U.S. +1 646 223 8780, outside U.S. +91 80 4135 5800; Reuters Messaging: sayantani.ghosh.reuters.com@reuters.net) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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