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Edition: U.S. Article Comments (0) Email Print Reprints Read Analysis: Europe is next test for weakened Obama 15 Nov 2010 Billions can be saved in defense budget: McCain 15 Nov 2010 Ukraine's topless group widens political role 15 Nov 2010 Special Report: Was a Houston energy trader a one-woman Enron? 15 Nov 2010 Irish pressured in eurozone "survival crisis" 10:22am EST Discussed 333 Pilots and passengers rail at new airport patdowns 110 Analysis: Europe is next test for weakened Obama 97 Analysis: German tempers fray as U.S. policy gulf widens Watched Japanese Tourism Bra Wed, Nov 10 2010 Bejeweled bra exposed in NY Thu, Oct 21 2010 Robot actress steals the show Thu, Nov 11 2010 Report Title Price Market Edge Equity Research Report Provider: Market Edge $10.0 Buy Trading Report for (DIS). A detailed report, including free correlated market analysis, and updates. 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Related News Exclusive: NBA offers live games on smartphones abroad Fri, Nov 12 2010 Analysis: U.S. sports leagues scoring strong holiday sales Thu, Nov 11 2010 NHL signs U.S. sponsorship deal with Discover Mon, Nov 8 2010 Video games shares looking for a catalyst Fri, Oct 29 2010 UPDATE 3-Nintendo mired in slump on yen, slow player sales Thu, Oct 28 2010 Analysis & Opinion Despite Transatlantic flirting, NFL has failed to globalise The Lineman’s NFL picks — Week 9 Related Topics Sports » Technology » Media » Stocks San Jose Earthquakes' Bobby Convey (R) scores a goal past New York Red Bulls defenders Chris Albright (L) and Carlos Mendes (back R) during their Major League Soccer (MLS) Eastern Conference Semi Finals playoff match at Red Bull Arena in Harrison, New Jersey, November 4, 2010. Credit: Reuters/Mike Segar By Ben Klayman DETROIT | Tue Nov 16, 2010 7:27am EST DETROIT (Reuters) - Major League Soccer hopes fans come to its new online fantasy soccer game for kicks and turn into even bigger lovers of the global sport. MLS and partner Big Lead Sports are increasing marketing for the newly launched "Pro Soccer Picks" -- which asks players to select winners or who will score goals in each day's matchups -- in the run-up to the MLS Cup final on November 21. The new game is more modest than its previous efforts at a traditional fantasy game, a typically time-consuming affair of drafting teams, following statistics and making trades. Major League Baseball, ESPN and others have introduced similar simpler games in recent years. The idea is to build a consumer affinity for the sport that will ultimately translate to a more loyal and financially supportive fan base, said Chris Schlosser, MLS director of digital strategy. "I see fantasy sports as a fantastic way to engage soccer fans," he told Reuters in a telephone interview. Financial terms of the one-year deal were not disclosed, but MLS officials are viewing it as a start with more fantasy games planned before the 2011 season. Fantasy sports took a huge leap in the late 1990s as the Internet made sports results more widely available and sites like Yahoo began to host fantasy sports leagues. There are now about 30 million fantasy sports players in the United States and Canada, according to the Fantasy Sports Trade Association, generating annual revenue of about $1 billion. The potential user market for fantasy soccer games is in the millions, said Chris Russo, chairman of Big League Sports' parent company Fantasy Sports Ventures. MLS created its free online game around real MLS and English Premier League games as a way to appeal to U.S. and Canadian soccer fans year round. Next season will be MLS's 16th season and its ultimate financial success will depend on strengthening ties with fans, and fantasy games are one way to do that. The appeal of the new MLS game is its simplicity, a growing trend in the online game world as a way to lure casual fans who don't want to spend hours every week on the more time-consuming traditional games. Most fans think of fantasy sports as drafting a team of actual players, whose game-play and statistics then help determine a fantasy team's performance. MLS hopes the new game fares better than the more traditional versions it previously offered, so it turned to Big Lead Sports, which ranks among the most popular online sports companies with monthly visitors to its 600 websites totaling more than 18 million. "It's really our first foray into fantasy soccer and we think it's a pretty exciting opportunity because of the growth of soccer here in the U.S. but also over time the opportunity to tap into soccer all over the world," Russo said. 1 2 Next Sports Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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