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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition World "Gulliver's Travels" tests Jack Black's appeal Reuters - Friday, December 24 Send IM Story Print By Pamela McClintock LOS ANGELES - In the U.S., 20th Century Fox is selling the feature film "Gulliver's Travels" as a Jack Black comedy. Overseas, where Jonathan Swift's classic tome is far more familiar, the film is being sold on the story. So which is it? And is Black a big enough movie star to carry the day? Is his particular brand of humor right for the character Lemuel Gulliver? Fox will find out as Gulliver's, rated PG, opens December 25 in 2,546 theaters in the U.S. The 3D family adventure is also making a major push overseas. The bad news is that Black's last live-action film, "Year One," didn't work. Opening in summer 2009, "Year One" stalled out at $43 million domestically and $19 million overseas. The good news is that Black has great brand awareness among kids. He's the voice star of the "Kung Fu Panda" franchise, and widely promoted the first film in 2008. He's currently preparing for the release of the sequel in May. Black's signature live-action film was sleeper hit "School of Rock," which over performed in grossing $81.2 million for Paramount in 2003. "Gulliver's" has several distinct challenges. Tracking has been sluggish, sparking real concern on the Fox lot. Boys and teenage boys are showing the most interest, but Fox needs to get all members of the family if the film is to work. Movie also enters a saturated market for 3D PG-rated titles, between "Tron: Legacy," "Yogi Bear," "The Chronicles of Narnia: The Voyage of the Dawn Treader" and "Tangled," which is showing great staying power. "Gulliver's" production budget was $100 million. The 3D conversion cost roughly $12 million. Fox didn't carry the cost alone. Dune Entertainment and Ingenious were the studio's co-financing partners on "Gulliver's." Dune and Ingenious were Fox's partners on "Avatar." "Gulliver's" was initially scheduled to open in summer of this year. Fox decided to push back the release to the year-end holidays and converted the pic to 3D. More recently, Fox decided to open the film on Christmas Day in the U.S., rather than on December 22. Studio did so in order to allow more time for marketing, and to get some distance from other 3D fare. "Gulliver's" also stars Emily Blunt, Jason Segel and Amanda Peet. Recommend Send IM Story Print Related Articles Hallyu website aims to link Korea with the world ANN - Friday, December 24 US-ENTERTAINMENT Summary Reuters - Friday, December 24 Stephen Baldwin sues Kevin Costner in BP Oil drama Reuters - Friday, December 24 "Gulliver's Travels" tests Jack Black's appeal Reuters - Friday, December 24 Epic disaster or blockbuster? "Spider-Man" hangs on Reuters - Friday, December 24 News Search Top Stories Hollywood stars Johansson, Reynolds divorce Bomb blasts hit Swiss, Chilean embassies in Rome Obama to regulate carbon from power plants US economy hobbles toward brighter 2011 UN demands halt to Ivory Coast killings More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Indonesia's dragons draw tourists to 'Jurassic' islands Oil jumps to highest levels since 2008 Fears grow of euro-style debt crisis in US states 'World's first' glasses-free 3D TV hits Japan Antarctic IceCube observatory to hunt dark matter More Most Viewed » Defiant Obama defends tax cuts, eyes 2012 More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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