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A woman walks past a Sprint store in New York's financial district, October 15, 2012. Credit: Reuters/Brendan McDermid By Nicola Leske and Edwin Chan NEW YORK/SAN FRANCISCO | Tue Oct 16, 2012 7:30am EDT NEW YORK/SAN FRANCISCO (Reuters) - It's this year's biggest technology acquisition and the largest outbound deal in Japan's history. But game-changing, it is not. Softbank Corp's (9984.T) pricey $20 billion bid to buy control of No. 3 U.S. telecoms company Sprint Nextel Corp (S.N) marks a bold move by billionaire CEO Masayoshi Son beyond his flagging home market. Some analysts say it hands the U.S. company much-needed firepower to buy peers and build out high-speed networks. But if Son succeeds, Sprint will still struggle to win customers in a market dominated by the twin towers of the U.S. mobile landscape - Verizon Communications Inc (VZ.N) and AT&T Inc (T.N) - while T-Mobile and MetroPCS Communications Inc (PCS.N) move to team up. That market dynamic will persist, analysts say. Son, an unusually aggressive risk-taker in a cautious Japanese corporate culture who brought the iPhone to Japan, may still have more surprises up his sleeve, but analysts do not believe that the Sprint deal by itself can undermine the two U.S. market leaders' virtually unassailable position. "Getting the technology out there is just getting you to the table," said Phillip Redman, analyst at research firm Gartner. It will take more than the iPhone and a technology upgrade to improve Sprint's position, he said. Its brand value had dropped despite good work-around plans and pricing, partly because of its weak competitive position. Under the agreement - which awaits regulatory and shareholder approval - Softbank will buy about 70 percent of Sprint Nextel for $20.1 billion. Combined, the two will have 96 million users. But that includes Japanese subscribers and lags the almost 108 million subscribers Verizon had in 2011 and AT&T's more than 103 million, according to data from IHS iSuppli. "It doesn't change the landscape too much, in that this deal doesn't eliminate a competitor," Todd Rethemeier at Hudson Square said. WHAT'S THE GAME? Sprint is going through a $7 billion upgrade of one of its networks, while closing its Nextel iDen network, which makes Softbank's capital especially useful. The deal fuelled investor hopes for a further boost to network construction: on Monday, shares in cellphone tower equipment makers Crown Castle International Corp (CCI.N) and American Tower Corp (AMT.N) gained about 4 percent on optimism that a richer Sprint may spend more on fourth-generation gear. But analysts say don't count on a sustained windfall in telecoms spending with infrastructure buildouts already in progress and factored into stock prices. In Sprint's case, some analysts say Wall Street did not doubt that the company could have bankrolled the project somehow over the years it would take, even without a Softbank deal. To be sure, many on Wall Street like the progress that Sprint has made in a years-long turnaround effort, with some pointing out novel data plans, for instance, that have helped to stanch customer losses and kept them in the game. "Right now it's not clear to me why this is a fantastic thing for Sprint shareholders," said independent telecoms consultant John Jackson of the Softbank announcement. "Getting access to lots of money is not a strategy in itself." "It's hard to see this having a significant impact on Verizon and AT&T," he added. "It looks like Sprint finally has a handle on their destiny. And then they go and do this." The primary gain for cash-strapped Sprint will be the short-term infusion of funds as it struggles to whittle down debt. CEO Dan Hesse acknowledged the financial challenges it has faced - which the new capital could fix quickly. "Aside from additional liquidity, however, from an operational perspective little changes by virtue of having a new controlling shareholder and less leverage," Bernstein Research's Craig Moffet said in a note. Other analysts say Sprint may employ its refilled coffers in acquisitions, including of partner Clearwire Corp (CLWR.O), which owns wireless spectrum it needs. But what's harder to fix with cash is Sprint's inherent disadvantage vis-a-vis its two bigger rivals. "You can't throw money at the problem," Rethemeier said. An alliance with Softbank could give it more leverage when dealing with Apple Inc (AAPL.O), and negotiating the hefty subsidies that have eroded its bottom line. But some analysts say it's hard to argue with AT&T's and Verizon's numbers over the longer term. "The market is largely saturated. Growth is going to come from stealing customers from AT&T and Verizon," said Forrester analyst Charles Golvin. "If T-Mobile and MetroPCS happens, they will be vying for customers from AT&T and Verizon as well." (Editing by Edmund Klamann) Tech Deals Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Global Deals Review Inflows Outflows Media Japan Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (3) GeorgeBMac wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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