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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared UPDATE 1-Obama warns of 'misguided' immigration efforts 23 Apr 2010 South Korea raises warship, finds clues on sinking | Video 11:32am EDT Police barred from penis enlargement 23 Apr 2010 Potentially deadly fungus spreading in U.S. and Canada 22 Apr 2010 North Korea torpedoed South's navy ship: report 22 Apr 2010 Biggest study on cellphone health effects launched 22 Apr 2010 Thai PM rejects protesters' peace offer | Video 12:36pm EDT Obama says auto bailouts have paid off 11:03am EDT Goldman CEO lauded profit from subprime shorts 1:52pm EDT U.S. to WellPoint: Stop dropping breast cancer patients 23 Apr 2010 Police barred from penis enlargement 23 Apr 2010 Potentially deadly fungus spreading in U.S. and Canada 22 Apr 2010 U.S. to WellPoint: Stop dropping breast cancer patients 23 Apr 2010 Britons believe the hills are alive with haggis 23 Apr 2010 U.S. students suffering from Internet addiction: study 23 Apr 2010 UPDATE 1-Obama warns of 'misguided' immigration efforts 23 Apr 2010 Euro assets risk losing long-term friends 23 Apr 2010 Obama calls 1915 Armenia massacre an atrocity | Video 2:46pm EDT South Korea raises warship, finds clues on sinking | Video 11:32am EDT Biggest study on cellphone health effects launched 22 Apr 2010 Despite scary reviews, "Addams Family" lures label Kerri Mason Sat Apr 24, 2010 12:52pm EDT Related News Brits flock to the West End for entertainment Sun, Apr 18 2010 Brits flock to the West End for entertainment Sun, Apr 18 2010 Green Day's "American Idiot" hits Great White Way Fri, Apr 16 2010 Opera star Fleming sets out on "Dark" adventure Fri, Apr 16 2010 Brits flock to the West End for entertainment Thu, Apr 15 2010 Actors Nathan Lane (L) and Bebe Neuwirth smile as they are applauded following the opening night of the Broadway play ''The Addams Family'' in New York April 8, 2010. Credit: Reuters/Lucas Jackson NEW YORK (Billboard) - The new Broadway musical "The Addams Family" opened April 8 to gruesome reviews. Entertainment | Arts But the box-office receipts have turned out to be surprisingly robust, leaving the production's parade of investors snap-snapping their way to the bank. Among them is a conspicuous newcomer to the field. Decca Broadway is set to record and release the original "Addams" cast recording in June. But the label's new sibling division, Decca Theatricals, is a full-on "Addams" producer, with what its team characterizes as a "significant" stake in the show. A label willing to up its ante in a new Broadway production -- beyond the cost of recording a cast album (commonly about $100,000-$200,000) -- is nearly as odd as the Addams' Cousin Itt. Even Decca Label Group chairman Christopher Roberts says that mounting musicals is "not easy -- you can lose your shirt really quickly, and everything else." Still, Roberts says that it's good business and in line with how Decca wants to grow. "If these shows never made any money, nobody would ever invest in them," he says. "And as a company, we're not just a record company anymore. We're more of a cultural and entertainment company. This is another extension of what we do." The recording industry and Broadway have had intimate encounters before. In the early '80s, Geffen Records stunned theater veterans by producing a string of five consecutive hits: "Dreamgirls," "Cats," "Master Harold and the Boys," "Good" and "Little Shop of Horrors." "I'm sure we'll not have everything we do be a hit," David Geffen told Billboard in 1983, "but I'd like to bet that between the Shubert Organization and our company, we'll have a higher batting average than anyone has had in history." Roberts falls short of such hubris, but he points to Decca's track record with recent cast recordings as a good barometer for their taste. "If you look at the big winners we've had -- 'Wicked,' 'Mamma Mia!,' 'Spring Awakening,' 'Spamalot' -- those have all been financially extremely successful shows," he says. "If the record industry's track record is one in 10, we're about four in five for cast albums." According to Nielsen SoundScan, the Broadway cast recordings of "Wicked," "Mamma Mia!," "Spring Awakening" and "Spamalot" have sold 1.9 million, 1.6 million, 218,000 and 218,000, respectively, in the United States. A fifth Decca cast album, "Shrek," has sold about 38,000. "Good shows can make a lot of money, in merchandising, in the road tour and obviously the franchise as it goes global," Roberts says. "And if we're going as far as making a cast album, in certain situations it made more sense to double down, if you will, and invest in the show." Ghostlight Records, which marks its 10th anniversary this year, has experimented with the reverse: convincing show producers to partner with the label to get the cast album made. Ghostlight's model is to share the costs and profits of a cast album with a musical's producers, a break from the customary practice of a label fronting all costs but keeping all profits, minus the required royalty payments. Ghostlight used this arrangement to release the cast recordings for the 2009 Grammy and Tony Award winner "In the Heights," "Legally Blonde" and 2010 Pulitzer Prize winner "Next to Normal," with positive results for both parties. "Decca, they might be saying if the show is successful on Broadway, they could make money there and offset a potential loss on the cast album," Ghostlight founder Kurt Deutsch says. "The days of making the money back on the album alone are gone. If Decca had a piece of, say, 'Mamma Mia!,' the album and the film soundtrack, think of how much they would make." But more than the direct business benefits, Roberts sees Decca Theatricals as a chance for the label to learn and expand its area of expertise. "We're learning, so two to three years from now we might have a different discussion about the kind of things we're doing," he says. "But for now, we're happy being investors in another creative team's concept." Entertainment Arts More from Reuters Polanski lawyer says U.S. wants him "in shackles" PARIS (Reuters) - Roman Polanski's lawyer accused U.S. courts Saturday of wanting to see the filmmaker "in shackles" after they rejected his bid to be sentenced in absentia for having sex with a 13-year-old girl in 1977. Despite scary reviews, "Addams Family" lures label Deftones return after bassist sidelined by injury YouTube fame yields record deal for R&B rookie Indie rockers the National confront hype, stardom LCD Soundsystem raises glass to "Drunk Girls" » More Top News Euro risks losing friends Now that Greece has hit the "help" button, spooked investors may pull money out of the euro zone, putting the euro's status as a key reserve currency at risk. Full Article Greece tensions to take center stage Debt quicksand is all around Global Markets Commentary: Does the SEC have a case? Frustration with Wall Street shouldn't be confused with the strength of the SEC's case against Goldman Sachs, writes legal expert Charles K. Whitehead. Commentary Felix Salmon: Goldman’s biggest lie Buffett mum on Goldman Goldman Sachs © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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Despite scary reviews, "Addams Family" lures label
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