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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Assange mocks Obama via video at U.N. event 12:17am EDT Google says Maps not waiting in wings for iPhone 5 25 Sep 2012 Netanyahu to set "clear red line" for Iran in U.N. speech 8:42am EDT Durable goods drop worst since recession 8:37am EDT Insight: As cotton surged, China trader amassed $510 million bet 1:56am EDT Discussed 127 Iran ready to defend against Israeli attack: Ahmadinejad 123 Egypt Salafi urges U.N. to criminalize contempt of Islam 107 In Ohio, Romney tries new approach: empathy for the jobless Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Exploring Yosemite A look at picturesque Yosemite National Park . Slideshow Images from Hubble Striking images from the Hubble Telescope. Slideshow Why more Sherlocks? That's elementary, my dear Watson Tweet Share this Email Print Related News New girls, mad men, posh Brits - it's TV's Emmys Sun, Sep 23 2012 Prosecutors drop fight for notebook from accused Colorado shooter Thu, Sep 20 2012 Related Topics Entertainment » Fashion » Television » Media » Cast members Jonny Lee Miller (L) and Lucy Liu participate in a panel for CBS series ''Elementary'' during the CBS sessions at the Television Critics Association summer press tour in Beverly Hills, California July 29, 2012. Credit: Reuters/Phil McCarten By Jill Serjeant LOS ANGELES | Thu Sep 27, 2012 6:04am EDT LOS ANGELES (Reuters) - How many times can Sherlock Holmes be reinvented? At least once more, judging by the latest TV incarnation of the British detective created by Sir Arthur Conan Doyle more than 120 years ago. "Elementary," which debuts on CBS on Thursday, puts a modern twist on the classic tale by casting British actor Jonny Lee Miller as a recovering drug addict living in New York, and Lucy Liu as his rare - but far from first - female sidekick, Dr. Joan Watson. The part-crime, part character-driven U.S. show follows hundreds of movies, TV series and books about, or inspired by, the eccentric amateur London detective with superb logical skills and his long-suffering friend. In just the last few years, Holmes has spawned two hit movies with Robert Downey Jr. as a cheeky 19th-century action hero, and the BBC's award-winning modern day miniseries "Sherlock," starring Benedict Cumberbatch. Holmes also inspired the character of brilliant but cantankerous diagnostician Dr. Gregory House (Hugh Laurie) in the TV medical series "House." According to Guinness World Records, Sherlock Holmes is the most portrayed character in movie history, with his first screen appearance dating back to 1900. "This guy has got about as identifiable a brand as you could ever ask for. Everyone knows immediately what he means, and what he stands for. It's like Superman, you could keep on remaking this for every new age," said Robert Thompson, professor of popular culture at Syracuse University. "Many of the Sherlocks we have seen are far separated from the one Conan Doyle created. But you can still use that general skeletal framework, and then every five years or so you dress him up in a new set of clothes," Thompson told Reuters. ADDICTED TO DRUGS AND PUZZLES Rob Doherty, the creator of "Elementary" and a longtime fan of Conan Doyle, says he sees the fingerprints of Sherlock Holmes on almost every modern TV crime show. Doherty's version focuses on Holmes as an addict - not just to the cocaine mentioned in the original books, but also to puzzle solving in general. "I think in many senses, he has an addictive personality ... . The original Sherlock dabbled with cocaine, dabbled with opiates," Doherty told television journalists last month. "Our Sherlock had those same problems but I think one of the big differences is that our Sherlock hit a serious wall," he said. "He has emerged with just a tiny kernel of self-doubt where one previously never existed." Liu, who previously starred in the two movie versions of "Charlie's Angels," is hired to be the "sober companion" of Holmes and plays Watson as a disgraced former surgeon with her own flaws and mystery. "She's just as unstable (as Holmes) but just not as obvious because she is trying to distract her own problems with his problems," Liu told reporters in August. The actress is not the first woman to inhabit Watson. Margaret Colin, Debrah Farentino and Jenny O'Hara have played the Watson role in three separate TV movies since the 1970s. "Elementary" is getting strong early reviews and popping up on lists of the best shows debuting on U.S. television in the next few weeks. Tim Goodman with The Hollywood Reporter called it "one of the most promising dramas this fall season," while Washington Post TV critic Hank Stuever said it "exhibits enough stylish wit in its mood and look to quickly distinguish itself from the latest British 'Sherlock' series." While strong brand identity can be an advantage, it can also work the other way. "You already have more than a century of promotion of this name. Everyone knows you are talking about a great detective," said Thompson. "But, as a 50-something male, when I hear Sherlock Holmes, I think of black-and-white movies and a guy in this British, crazy outfit, and it doesn't immediately make me want to go and see the new movie or the new TV show. It seems kind of fusty." (Editing by Xavier Briand) Entertainment Fashion Television Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) r-turo wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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