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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Xbox 360 to show Sky live and on-demand programming Reuters - Friday, May 29 By Kate Holton ADVERTISEMENT LONDON - Millions of Xbox 360 owners in Britain and Ireland will be able to watch live programing such as Premier League soccer and movies following a deal with pay-TV group BSkyB. The two companies did not give any pricing or full channel line up details but said users of the broadband-enabled games console would be able to watch around 20 live channels on their TVs, including sports, entertainment, movies and news. They will also have access to an on-demand library of thousands of programs, in what the two companies described as the first time live programing would be available through a games console. A number of subscription packages will be available, as will the opportunity to access programing on a pay-per-view basis. Users will also be able to take advantage of the Xbox live interactive service, such as talking to other fans while watching sports. "Our customers have told us that they want the opportunity to use their consoles as a way to access TV and once again Xbox has pulled off an entertainment first with amazing content and rich entertainment experience," said Neil Thompson, head of Xbox UK and Ireland. Dan Cryan, a senior broadband analyst at Screen Digest, said the deal made sense as the offer of sports would also appeal to the average Xbox user and said both firms were trying to widen their reach. Microsoft Corp said this week its Xbox live community had reached 20 million users, but did not break out sales figures for Britain and Ireland. Cryan said Screen Digest believed there were over 2 million active Xbox live users in the UK by the end of 2008. Sky said the agreement was part of its strategy of using a range of platforms to reach as many customers as possible. For Xbox, the deal could attract new audiences by offering a wider range of entertainment through the games consoles. The two companies said the service would be launched from this Autumn. Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Personal Technology Xbox 360 to show Sky live and on-demand programmingReuters - Friday, May 29 Verizon to sell Palm Pre, new BlackBerry phonesReuters - Friday, May 29 Sony Ericsson unveils "gesture gaming" phoneReuters - Friday, May 29 Rapper Jay-Z close to a deal with SonyReuters - Thursday, May 28 Related Articles: Technology Nintendo to launch new version of Wii Fit: reportReuters - Sunday, May 31 New US command to focus on cyber battlefieldAFP - Sunday, May 31 Book industry meets over uncertain futureAFP - Saturday, May 30 Microsoft reverses Windows 7 Starter limitReuters - Saturday, May 30 Obama to create White House cybersecurity postReuters - Saturday, May 30 Related Full Coverage Personal Technology Mobile phones & personal gadgets All Full Coverage Most Popular – Technology Viewed Vitamin D boosts brain power in middle-aged men US lab debuts super laser Music icon Spector gets 19 years for murder Ancient eruption 'killed off world's sea life' Talent judge defends singing sensation Boyle View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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