InfoAnda - AOL hires chief content officer for troubled Patch |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Bangladesh: Food prices up; poverty down | 22 June 2011
Report: Stalkers In The U.S. Send Emails, Text Messages To Their Victims | 14 January 2009
Daiwa Securities tumbles on share offering news | 29 June 2009

Japan's current account surplus falls 54.5% | 8 June 2009

Forum Views () Forum Replies ()

Read more with google mobile : AOL hires chief content officer for troubled Patch |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Davos 2012 Technology Media Small Business Legal Deals Earnings Summits Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Edward Hadas Hugo Dixon Ian Bremmer Mohamed El-Erian Lawrence Summers Susan Glasser The Great Debate Steven Brill Geraldine Fabrikant Jack & Suzy Welch Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Editor's Choice NASA calls for new space taxis CAPE CANAVERAL, Florida - NASA is looking for at least two U.S. firms to design and build space taxis to ferry astronauts to and from the International Space Station. Full Article Iran says to go green as oil sanctions tighten Facebook's China strategy: "It's complicated" News Corp reaches more phone hacking settlements Consumer groups want tougher probe of engineered salmon Video: Farming from space - new role for satellites in farming Follow Reuters Facebook Twitter RSS YouTube Read Santorum claims momentum with wins in three states | 9:50am EST Frustration mounts as Greeks seek elusive bailout deal | 10:29am EST Chinese official takes "leave" in blow to ambitious Bo Xilai 3:57am EST Hacker releases Symantec source code 07 Feb 2012 Sprint loss widens on iPhone costs 10:58am EST Discussed 456 FBI warns of threat from anti-government extremists 195 Job growth seen slowing after holiday boost 118 Romney’s lead dips despite wins: Reuters/Ipsos poll Watched Huge baby shocks parents Tue, Feb 7 2012 Europe's roads buried under snow and ice Tue, Feb 7 2012 Jet engine bike passes test-fire trial ahead of speed record bid Mon, Feb 6 2012 AOL hires chief content officer for troubled Patch Tweet Share this Email Print Related News As Facebook grows up, it courts Madison Avenue Mon, Feb 6 2012 Analysis: Facebook IPO tests easy growth assumptions Thu, Feb 2 2012 AOL profit beats forecasts, shares up Wed, Feb 1 2012 Analysis & Opinion NYT paywall datapoints of the day Facebook, is this the best you can do? Related Topics Tech » Media » By Peter Lauria Wed Feb 8, 2012 9:00am EST (Reuters) - AOL Inc, which has been investing heavily in content to make up for declining revenue from dial-up Internet access, has hired an executive for the newly created position of chief content officer at its struggling Patch hyperlocal news network. The company will announce on Wednesday that Rachel Fishman Feddersen will be joining Patch in the new role reporting to Jon Brod, head of AOL Local, effective February 14. Feddersen's appointment comes at a crucial time in Patch's evolution. While the network of 863 local news sites gained some traction in terms of user and advertising growth to end 2011, critics say that Patch will never return the roughly $145 million AOL has invested in it so far. "Patch is underperforming," said Ken Doctor, media analyst at research and consultancy firm Outsell and author of the book "Newsonomics." "It is halfway from where it needs to be in terms of revenue and user experience," he added. Investor pressure on AOL CEO Tim Armstrong to show both financial and editorial improvement at Patch has been intense in part because of his personal involvement with the site, which Armstrong founded with Brod in 2007. AOL purchased Patch in 2009 after hiring Armstrong, raising speculation that personal rather than business interests motivated the deal. "Patch is not a pet project," Armstrong defiantly declared on AOL's fourth-quarter earnings call last week. But with RBC Capital Markets analyst Ross Sandler estimating Patch losses at roughly $150 million, investors are losing patience with AOL's so far unprofitable experiment in hyperlocal news. In comparison, AOL reported a profit of $13.1 million in 2011, reversing the massive $782.5 million loss it recorded in 2010. AOL shares traded flat Tuesday, ending the session down less than a cent at $17.80. Its shares are up 17.9 percent year-to-date. Feddersen comes to Patch from Sweden's Bonnier Group, where she led digital content and strategy for the publisher's popular Parenting Group, spearheading development of online extensions for magazines such as Parenting and Babytalk. Armstrong started wooing Feddersen to Patch after inviting her to speak on a panel during Advertising Week in the fall and being impressed by her thoughts on reaching mothers through digital media. "He didn't have to do much selling," Feddersen, a 41-year-old married mother of two, told Reuters. "I am a regular Patch reader who lives in a Patch town. I came to this as a believer." While Feddersen's role is still being defined, she said she sees her job as crafting a cohesive strategy that takes the elements of what works best locally and weaving those principals into coverage across Patch's network of sites. Essentially, she's looking for a bottom up - not top down - content strategy. "Our editors have so much local knowledge," said Feddersen, who has a deep history in local digital media as one of the six original editors of Metrobeat, which morphed into CitySearch. "Patch is the best realization of the hyperlocal concept I've seen." Not everyone agrees, however. Doctor, for one, said Patch "is not a go to source for local news" and called most of its content "generic." Patch did end 2011 with some positive trendlines. Some, but not all, of the network's 863 sites did reach profitability last year. The network averaged 10 million unique monthly users in December, according to tracking firm comScore, ranking it as the fourth most-visited regional/local property. Armstrong said Patch ended the fourth quarter with 6,500 advertisers and that 401 of its sites generated more than $2,000 in revenue per month. In total, Patch collected about $20 million in revenue last year. Underscoring the network's budding momentum, Patch so far this year has already produced 50 percent of the revenue it did for all of 2011, he said. "We're seeing meaningful changes and improvements in Patch monetization," Armstrong said. "We expect to make a lot of progress on revenue in 2012." (Reporting By Peter Lauria; Editing by Bob Burgdorfer) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Wednesday, 8 February 2012
Renesas, Fujitsu, Panasonic to merge system chip ops: report |
German police use Facebook pictures to nab crooks |
Chris Brown returns to Grammys; Rihanna also to perform |
Dierks Bentley new album brings country fans Home |
Attacks in Syria's Homs resume after Russian peace foray |
Maldives installs new president amid coup allegations |
NATO, Afghan and Pakistan officials to hold border talks |
South Korea opposition party says it will repeal U.S. trade deal |
Cubans say U.S. embargo a failure at 50 |
Egyptians must work to end military rule: ElBaradei |
U.S. drone attack kills 10 in Pakistan: officials |
Argentina condemns British militarization in Falklands |
Chinese official takes leave in blow to ambitious Bo Xilai |
Analysis: More than just Great Firewall awaits Facebook in China |
Amazon and Viacom close to Web video deal |
Yahoo chairman exits, review drags on |
Samsung says TV sales stronger; plans to launch low-end TVs |
CalSTRS wants Facebook board to expand, add women |
Halliburton to abandon BlackBerry, turn to iPhone |
RIM tells European developers it's ready to compete |
Japan firms talk on system chip tie in reform drive: sources |
Chris Brown returns to Grammys; Rihanna also to perform |
Ellen breaks silence on furor over J.C. Penney gig |
Madonna world tour to start on May 29 |
Records tumble at Christie's art sale |
American Idol producer goes on attack against rivals |
The Fray display Scars with confidence on new album |
Signs build that Iran sanctions disrupt food imports |
Insight: In Sudan, glimpses of an Arab spring |
Sexual abuse silence deadly for Church: Vatican official |
U.S., Japan decouple Marines Guam move from Okinawa base |
Mogadishu car bomber kills at least nine: police |
Egypt will not be swayed by aid threat in NGOs case: PM |
No immunity for Yemen's Saleh abroad: Human Rights Watch |
Optimism springs eternal in Cisco shares ahead of results |
Sprint loss widens on iPhone costs |
AOL hires chief content officer for troubled Patch |
Silicon Graphics shares dive on margin worries |
News Corp reaches more phone hacking settlements |
Nokia to axe 4,000 jobs, move assembly to Asia |
Avid shares surge on first profit in 4 years |
Inmarsat has not received bid approaches: source |
Downton Abbey brings cool TV crowd to America's PBS |
Berlin film festival aims for cutting edge in 2012 |
A Minute With: Rachel McAdams on remembering her Vow |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01