InfoAnda - Madame Carven, petite women's designer, turns 100

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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Asia Pacific World Search Search: Madame Carven, petite women's designer, turns 100 AFP - Monday, July 13 PARIS (AFP) - - "Couture brought me happiness, they were the best years of my life," Madame Carven recalls with a smile at a celebration to mark her approaching 100th birthday. Only a diminutive 1 metre 55 (five foot one) in her stockinged feet, for half a century she was the favourite designer of petite women. In recognition of her contribution to fashion and imminent birthday on August 31, the French Federation of Couture threw a party for her in the gardens of the Musee Galliera at the end of the haute couture shows for next winter. "I know this place very well. This is where I always showed my collections," she told AFP. Frustrated by the lack of clothes suitable for small women like herself, Carmen de Tommaso dropped plans to become an architect or interior designer and took the remedy into her own hands. In 1945 she opened her own house under the name Carven. Her fresh and carefree style was an immediate hit with actresses like Leslie Caron and Martine Carol and young girls around the world, including the future wife of president Valery Giscard d'Estaing, whose wedding dress she designed. "Couture brought me great happiness, the joy of creating. I did everything I could to make women beautiful," she says, still immaculate herself in an elegant green suit, her favourite colour, with a pearl necklace. "I started out without anyone. Now you need a sponsor, everything is very expensive, very difficult." Culture Minister Frederic Mitterrand, nephew of the late Socialist president, paid tribute to her as "one of the most eminent creative forces in French and international fashion." On a more personal note, he recalled that his mother "was always dressed by Madame Carven" and that for him she felt like "part of the family." "She was the first to dare to do ready-to-wear, she was revolutionary," acknowledged Federation president Didier Grumbach, who once actually worked for Carven. "I sold Carven Junior dresses and took the Carven Junior collection to the United States in 1964," he admitted, getting a round of applause from guests, who included designers Jean-Charles de Castelbajac and Claude Montana, the chief executive of Louis Vuitton Yves Carcelle as well as many personal friends of Carven. In the immediate post-war years, marked by the return to prominence of male designers like Christian Dior and Jacques Fath, Madame Carven "was something of an exception," according to Florence Miller, who teaches at the French Fashion Institute. "She had the intuition to appeal to young girls at a time when the couturiers mostly dressed older women." Her style was practical, flattering, very feminine, very close to what women actually wanted, she explained. "She wasn't into building a spectacular image for her label, like Dior, for example." "When I was a little girl, there were two names which entranced me: Carven and Paris," remembered Lady Nancy Chopard-Sain, a vibrant old lady wearing a turquoise coat with matching flower in her hair, who said she had been a personal friend for "a very, very long time." Madame Carven only finally gave up designing in 1993, in her 84th year, to concentrate on her passion for old furniture and antiques. Today her house is owned by the Paris group SCM and has abandoned haute couture to focus on ready-to-wear. Email Story IM Story Printable View Blog This Sign in to recommend this article » 1 user recommend Related Articles: Entertainment & Lifestyle NBC hopes viewers appreciate action news seriesAP - Monday, July 13 US-ENTERTAINMENT SummaryReuters - Monday, July 13 A&E's Jackson family reality show a thrillerReuters - Monday, July 13 Son takes over gospel singer Wright's NYC churchAP - Monday, July 13 Maura Tierney illness delays "Parenthood"Reuters - Monday, July 13 Enlarge Photo Only a diminutive 1m 55cm in her stockinged feet, for half a century Madame Carven (pictured on July 9) has been the favourite designer of petite women. Most Popular – Entertainment Viewed Worst yet to come: White House economic advisor Pushy French are world's worst tourists: study Miniskirts, cleavage upset male SKoreans: survey Jackson 'best father' ever, daughter tells the world London's Big Ben clocks up 150 years View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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